Marketing courses

About Marketing (bbus Honours Degree) in Cork Institute of Technology

Course summary

The Bachelor of Business (Honours) degree seeks to develop a graduate with the knowledge and skills necessary to function as a marketing professional. Marketing is essential to modern day business and life. It is the process of identifying, anticipating and satisfying customer requirements profitably. It is an area which has become even more exciting as many companies wonder how to best market in digital environments. Social Media, smartphones and technology are all playing an important role. As a person-focused role, marketers are equipped with a broad skillset including research, pricing, communication, branding, and psychology. This has served to make it a very enriching and engaging career choice with marketers acting as the public interface of a company and its products. Areas of specialism include digital marketing, social marketing, fashion marketing, and sports marketing all of which are skills in popular demand.

Career

Graduates have a broad range of careers available to them. Advertising, Promotion, Digital Marketing, Social Media Development, Sales Management, Direct Marketing, Reputation Management, Services Marketing, and International Sales and Management are all areas where our graduates have found solid career opportunities.

Potential Areas of Employment

• Marketing and Marketing Research
• Brand Management
• Sales and Sales Management
• Business Development

Academic qualification equivalents

• Class 12 passed students from a recognized board including CBSE, CISCE or a state board
• All India Senior School Certificate or Higher Secondary Certificate/Standard 12 or Indian School Certificate (Year 12) as recognized qualifications

English language requirements (one of the below):

• IELTS 6.5 overall (6.0 for Business programmes)
• IELTS 5.5 in all four components (listening, reading, speaking and writing)
• PTE 60 (63 for integrated programmes)
• PTE 55 in all four components (listening, reading, speaking and writing)

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