Marketing courses

About Business - Marketing in St. Clair College

PROGRAM OVERVIEW
For students interested in a career in promotion and sales, marketing is the stream to pursue. The graduate of Business - Marketing will possess the presentation skills necessary to promote and sell products or services. Graduates will gain knowledge of the new technology being utilized in marketing and will learn the intricacies of marketing research. Graduates will be prepared to work in retail sales. This program will appeal to students who are outgoing and self-confident with a strong interest in business and sales. To succeed students must be self-motivated and able to interact well with others.

PROGRAM HIGHLIGHTS

• Field work includes marketing research projects in the community allowing for hands-on experiential learning and networking opportunities with possible future employers.
• Become proficient in current software programs used for social media.
• Curriculum is consistently updated to keep up with current trends and techniques in the dynamic and ever-changing field of marketing.
• Marketing Design Technologies teaches students how to build organizational websites.
• Program and Event planning course provides students with the opportunity to learn various aspects of staging and marketing events, by developing and launching a promotional event.
• Students will gain an understanding via simulation labs and business applications in banking, merchandising, consumer finance, and payroll.

CAREER OPPORTUNITIES
Marketing management opportunities exist in a number of broad-based fields including retail sales, insurance companies and social service agencies. Some opportunities also exist in public relations or communications. Graduates often get involved in entrepreneurial activity opening their own businesses. Others go into market research in small, medium and large national firms.

Academic qualification equivalents

Post Secondary graduates from a related discipline such as college diploma, college advanced diploma or applied degree in a related discipline

English language requirements (one of the below):

IELTS   : Overall band of 6.5 No single test score below 6.0
TOEFL : Overall 83 with Writing, Reading, Listening and Speaking minimums of 21

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