Marketing courses

About Honours Bachelor Of Business Administration (marketing Management) in Sheridan College (Ontario)

Learn modern strategies from industry professionals

Marketing isn’t just about promotions and ads. Learn how to build a marketing plan through market research, marketing strategy and working in tandem with all areas of a business. Sheridan’s marketing instructors bring passion and industry experience into the classroom while ensuring curriculum is constantly updated to meet current industry demands.

Learning Outcomes

Graduates of this program will be able to:

• Communicate effectively in a variety of organizational settings.
• Evaluate complex qualitative and quantitative data to support strategic and operational decisions.
• Develop comprehensive strategic and tactical plans for an organization.
• Work independently and collaboratively in inter and/or multi-disciplinary and diverse environments.
• Use creative, critical and reflective thinking to address organizational opportunities and challenges.
• Apply problem solving and decision making frameworks that propose defensible solutions to organizational opportunities, challenges, change and risk.
• Demonstrate ethical and socially responsible behaviour.
• Integrate appropriate technologies in developing solutions to business opportunities and challenges.
• Build effective internal and external relationships using influencing, communication and consultative skills.
• Evaluate the dynamic of the global business environment from a competitive and economic perspective.
• Develop self leadership strategies to enhance personal and professional effectiveness.
• Assess business processes relative to organizational goals.
• Perform robust research through the application of accepted applied research methodologies.
• Develop critical thinking, quantitative reasoning, written, and oral communication.
• Knowledge of society and culture, and skills relevant to civic engagement.

Career Opportunities

Graduates of Sheridan's Honours Bachelor of Business Administration – Marketing Management program will be ready for careers in a broad range of business-to-business and business-to-consumer marketing roles.

Here are some jobs you might find:

• Account Manager
• Market Research Analyst
• Marketing Coordinator
• Brand Manager
• Sales Representative
• Digital Marketing Coordinator
• Marketing and Communications Specialist

Academic qualification equivalents

• Ontario Secondary School Diploma or equivalent, English, Grade 12 with a minimum 65% overall average.

English language requirements (one of the below):

• IELTS           :   6.5 – Overall Band Score with no Band below 6.0
• TOEFL          :   88 (21L,W,S,R) iBT (Internet-based TOEFL) or 570 Paper-based
• PTE              :    60 – Overall Minimum Score (57L,W,S,R)

Sheridan College (Ontario) Highlights

Sheridan College (Ontario) The Average Tuition Fees And Other Expenses

Though the cost of attendance for a student studying at Sheridan College would vary as per standard of living and choices of an individual, however, the estimated average cost for an academic year is tabulated below:

• MBA
• Accounting
• Education
• Economics
• Arts and Science
• Biotechnology
• Computer Science & IT
• Environmental Sciences
• Finance
• Science
• Human Resource Management
• Marketing
• Nursing
• Psychology
• Movie,Acting and Photography
• Biology
• Business Administration
• Chemistry
• Journalism
• Health Science
• View all courses