Marketing courses

About Business Administration – Marketing in Sheridan College (Ontario)

Things you'll learn to do

• Write marketing plans that analyze the unique situation a firm faces, and recommend actions to keep the organization competitive.

• Develop and deliver sales presentations and advertising plans.
• Meet the needs of the changing marketing environment by using digital marketing tools within a strategic business context.

Marketing electives give flexibility

Customize your education by choosing the marketing electives that meet your goals and interests. Get a broad marketing learning experience, or choose to specialize in areas such as digital marketing or sales. Our courses are continuously being updated and added to meet changing industry demands.

Learning Outcomes

Business – Marketing (2-year Ontario College Diploma)

The graduate has reliably demonstrated the ability to:

• Contribute to the development of an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market.
• Contribute to the development of pricing strategies which take into account perceived value, competitive pressures, corporate objectives, and cost analysis.
• Contribute to the development of strategies for the efficient and effective distribution of products, concepts, goods, and services.
• Determine strategies for developing new and modified products, concepts, goods, and services that respond to evolving market needs.
• Analyze results of marketing activities using criteria related to budgeted sales, costs, profits, and other appropriate criteria.
• Contribute to the development of a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria.
• Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors, and others.
• Communicate marketing information persuasively and accurately in oral, written, and graphic formats.
• Analyze the viability of marketing products, concepts, goods, or services in an international market or markets.
• Participate in conducting market research to provide information needed to make marketing decisions.
• Develop personal professional development strategies and plans to enhance leadership, management skills, and marketing expertise.
• Participate in the development of a business plan.
• Apply the principles of business ethics and corporate social responsibility.
• Use professional sales techniques to make a sale.
• Adapt to and apply various and changing technologies, systems, and computer applications used in marketing environments.

Career Opportunities

Here are some jobs you might find:

• Marketing and Sales Administrator
• Marketing Coordinator
• Advertising and Promotions Planner
• Assistant Product Manager
• Sales Representative
• Advertising and Promotion Account Manager
• Digital Marketing Manager
• Social Media Manager

Academic qualification equivalents

• Secondary School Diploma or equivalent, include one English, Grade 12 (ENG4C or ENG4U), minimum 60%

English language requirements (one of the below):

• IELTS       :    6 – Overall Band Score with no Band below 5.5
• TOEFL      :    80 (20L,W,S,R) iBT (Internet-based TOEFL) or 550 Paper-based
• PTE A       :    58 - Overall Minimum Score  (49L,W,S,R)

Sheridan College (Ontario) Highlights

Sheridan College (Ontario) The Average Tuition Fees And Other Expenses

Though the cost of attendance for a student studying at Sheridan College would vary as per standard of living and choices of an individual, however, the estimated average cost for an academic year is tabulated below:

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