Marketing courses

About Business Administration – Marketing in Sheridan College (Ontario)

Things you'll learn to do

• Write marketing plans that analyze the unique situation a firm faces, and recommend actions to keep the organization competitive.
• Develop and deliver sales presentations and advertising plans.
• Meet the needs of the changing marketing environment by using digital marketing tools within a strategic business context.

Learning Outcomes

Business – Marketing (2-year Ontario College Diploma)

The graduate has reliably demonstrated the ability to:

• Contribute to the development of an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market.
• Contribute to the development of pricing strategies which take into account perceived value, competitive pressures, corporate objectives, and cost analysis.
• Contribute to the development of strategies for the efficient and effective distribution of products, concepts, goods, and services.
• Determine strategies for developing new and modified products, concepts, goods, and services that respond to evolving market needs.
• Analyze results of marketing activities using criteria related to budgeted sales, costs, profits, and other appropriate criteria.
• Contribute to the development of a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria.
• Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors, and others.
• Communicate marketing information persuasively and accurately in oral, written, and graphic formats.
• Analyze the viability of marketing products, concepts, goods, or services in an international market or markets.

Career Opportunities

Here are some jobs you might find:

• Marketing and Sales Administrator
• Marketing Coordinator
• Advertising and Promotions Planner
• Assistant Product Manager
• Sales Representative
• Advertising and Promotion Account Manager
• Digital Marketing Manager
• Social Media Manager

Academic qualification equivalents

• Secondary School Diploma or equivalent, include one English, Grade 12 (ENG4C or ENG4U), minimum 60%

English language requirements (one of the below):

• IELTS       :    6 – Overall Band Score with no Band below 5.5
• TOEFL      :    80 (20L,W,S,R) iBT (Internet-based TOEFL) or 550 Paper-based
• PTE A       :    58 - Overall Minimum Score  (49L,W,S,R)

Sheridan College (Ontario) Highlights

Sheridan College (Ontario) The Average Tuition Fees And Other Expenses

Though the cost of attendance for a student studying at Sheridan College would vary as per standard of living and choices of an individual, however, the estimated average cost for an academic year is tabulated below:

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