Management Studies courses

About Advertising And Marketing Communications – Management in Sheridan College (Ontario)

What you'll learn

This program focuses on how the planning and creative processes work together to produce powerful campaigns. Using the latest industry-specific software, you'll learn how to interpret market research data, develop strategies, design creative concepts, calculate media placement and other associated costs, estimate and evaluate campaign outcomes and engage in the media selling and buying process.

Learning Outcomes

Advertising and Marketing Communications (2-year Ontario College Diploma)

The graduate has reliably demonstrated the ability to:

• Identify and respond to clients' advertising and marketing communications objectives by applying principles of marketing and communications.
• Perform a market segmentation analysis, identify the organization's target market/audience and define the consumer behaviour of each segment.
• Develop an advertising plan and present and defend it persuasively.
• Contribute to evaluating the effectiveness of advertising and marketing communications initiatives.
• Collaborate in the development of advertising and marketing communications material, in compliance with current Canadian legislation, industry standards and business practices.
• Participate in the development of creative solutions to address advertising and marketing communications challenges.
• Contribute to planning, implementing, monitoring and evaluating projects by applying the principles of project management.
• Complete all work in a professional, ethical and timely manner.

Career Opportunities

Sheridan's Advertising and Marketing Communications graduates are highly regarded for their sound understanding of advertising and marketing communications strategies and tactics, well-rounded business skills and high level of professionalism. You'll be well equipped to begin an exciting career!

Here are some jobs you might find:

• Communications Specialist
• Digital Marketing Coordinator
• Digital Account Coordinator
• Digital Content Coordinator
• Digital Account Manager
• Campaign Manager
• Assistant Digital Buyer
• Assistant Programmatic Buyer

Academic qualification equivalents

• Secondary School Diploma or equivalent, include one English, Grade 12 (ENG4C or ENG4U), minimum 60%

English language requirements (one of the below):

• IELTS       :    6 – Overall Band Score with no Band below 5.5
• TOEFL      :    80 (20L,W,S,R) iBT (Internet-based TOEFL) or 550 Paper-based
• PTE A       :    58 - Overall Minimum Score  (49L,W,S,R)

Sheridan College (Ontario) Highlights

Sheridan College (Ontario) The Average Tuition Fees And Other Expenses

Though the cost of attendance for a student studying at Sheridan College would vary as per standard of living and choices of an individual, however, the estimated average cost for an academic year is tabulated below:

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