Marketing courses

About Graduate Program: Marketing (ms) in University of Arizona

The primary goal of the program is to provide students with a comprehensive foundation of the principles and practices of marketing and its role in developing and implementing successful business and marketing strategies.  The marketing-focused curriculum, offered by renowned and world-class Marketing Department Faculty, provides students with both conceptual frameworks as well as analytical tools to formulate and identify business and marketing problems and opportunities, understand customers and incorporate customer insights to make informed marketing decisions, and design effective marketing plans to improve business performance. 

Students graduating from the program are expected to have deep conceptual and analytical skills valued in a wide variety of industry sectors, both nationally and internationally. 
Recent graduates have obtained placements in companies such as Accenture, Amazon, Disney, Hexagon Mining, Magna International, NBCUniversal, Raytheon, Sunquest, Uhaul, Target and Wal-Mart.  The program also kindled an interest in some outstanding students to pursue doctoral education and an academic career in Marketing.  Thus some recent graduates have also joined the PhD Program in Marketing at The University of Arizona and at the University of Texas at Dallas.

Required courses include:

• Market-Based Management
• Business Statistics
• Managerial and Financial Accounting
• Marketing Research and Analytics
• Marketing Strategy

In addition, students choose from a wide array of elective courses:

• Brand Management
• Digital Marketing
• Management of Marketing Communications
• Visual Analytics with Tableau and Data Mining
• Innovation and Product Strategy
• Pricing and Channel Strategy

Academic qualification equivalents

• 4 year accredited bachelor; 3 year accredited bachelor + master; 3 year accredited bachelor + post grad diploma; or 3 year bachelor by itself provided the degree is at least 120 credits and the degree has been earned in Division I and the institution is accredited by the National Assessment and Accreditation Council (NAAC) with an institutional score of 'A' or better.

English language requirements 

• IELTS :  minimum composite score of 7, with no subject area below a 6
• TOEFL IBT:  minimum score of 79 iBT (or 60 on the revised PBT with no section score lower than 15)
• PTE: minimum score of 60

University of Arizona Annual Cost to Attend

Arizona Resident Tuition - $10,710

Out of State Resident Tuition - $28,800

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