Marketing courses

About Marketing, Bs in University of Alabama At Birmingham

If you're reading this, we're marketing our marketing program to you so that you can become a savvy marketing expert. We think we just blew our own minds. Are you ready to blow some minds? Start your career in marketing management, digital marketing, professional selling and retail.

In fact, the marketing field has quite a broad spectrum of opportunities. On one end, you have the more creative types. On the other end, you have those obsessed with research and analytics. To start you on your career path, you’ll take courses such as Distribution Management, Professional Selling, Market Research, and Integrated Marketing Communication. We'll also ask you to choose a concentration, teach you about building relationships, offer internship opportunities, and much more.

• Attend conferences and engage with marketing professionals by joining the UAB chapter of the American Marketing Association.
• UAB ranks as one of the nation's best undergraduate business programs, according to the 2019 U.S. News & World Report.

Higher Secondary Certificate (HSC) / Standard 12/ XII with a minimum score of 65% overall

English Language Requirements

TOEFL (UAB code: 1856): 77

IELTS: 6.0 overall with at least a 5.5 on each section of the examination

Pearson Academic Test of English

• A minimum score of 53, all applicants

University of Alabama, Birmingham, USA Cost of Attendance

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