Marketing courses

About Marketing Innovation & Analytics Major in Stevens Institute of Technology

Big Data has given marketers a limitless wealth of information into the habits and behaviors of their customers, and social media and mobile communications mean messages can be targeted to specific people at specific places during specific times. But to capitalize on those advantages, you need to be able to interpret all that data to create actionable strategy — a specialty at Stevens. Here, you'll experiment directly with these tools to create and manage campaigns, and use analytics to adjust strategies based on audience behavior.

Students who major in Marketing Innovation & Analytics graduate able to bring a results-driven, creative approach to traditional and new media campaigns, and will understand how to apply analytical methods to track and ensure success.

Academic qualification equivalents

• Applicants must have passed 12 years of schooling

English language requirements 

• IELTS : 6.0
• TOEFL IBT: 80
• PTE:53

Stevens Institute of Technology Highlights

Stevens Institute of Technology Cost of Attendance

• For full-time studies, undergraduate prices are 26,914 USD every semester, while graduate fees are 18,707 USD per semester.
• Part-time undergraduate courses cost 1.799 USD per credit, while graduate courses cost 1,686 USD per credit.
• The following are the living expenses:

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