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This Masters degree offers a strategic perspective on marketing management, a discipline that is increasingly being seen as critical to success in achieving business goals, and as a core function in many organisations. Students will gain knowledge and practical skills that are essential to various positions in marketing and strategic planning in a global environment. Depending on your choice of modules, your final award could be either Master of Arts (MA) or Master of Science (MSc).
Students on this course are eligible for a one-year Membership of Chartered Institute of Marketing (CIM) and access to a range of CIM resources and professional and networking events.
You will develop a strategic perspective and broaden your existing understanding of marketing and its integration into an overall corporate strategy and structure. You will hone your capacity for analysing complex marketing and business situations and reaching decisions on appropriate courses of action. You will also improve your career prospects in marketing and general business areas.
A highlight for many students is the residential weekend organised as part of this course – a weekend away combining presentations and workshops with great opportunities to network and get to know your fellow students.
Students on this course benefit from free access to part of the material on the course reading list.
Academic qualification equivalents
You will typically need to have one of the following:
English language requirements (one of the below):
| University Type | Public University |
| Campus Setting | Urban |
| Acceptance Rate | 9% |
| Endowment income | £3.5 million |
| Cost of Attendance | £22,500 |
| Applications Accepted | Online |
| Work-Study | Available |
| Intake Type | Semester wise |
| Mode of Program | Full time and online |
The average estimated annual cost for 2020/2021 session is presented on the table below:
| Fees | Foundation (GBP) | Undergraduate (GBP) | Postgraduate (GBP) |
|---|---|---|---|
| Tuition | 9,250 | 15,000 | 19,000 |
| Accommodation | 4,989 - 7,748 | 7,220 - 10,830 | 7,220 - 10,830 |
| Others | 1,278 – 1,542 | 4,047 – 4,662.5 | 2,556 – 2,982.5 |
| Total | 15,517 – 18,540 | 26,267 – 30,042.5 | 28,776 – 32,362.5 |
| Tuition Fees in USA (1st Year Average) | BE/Btech: USD 28300 | MS: USD 22693 | BBA: USD 26616 | MBA: USD 29558 | BSc: USD 29418 | MA: USD 20452 | MIS: USD 22133 | MFin: USD 37683 | MEng: USD 29558 | MIM: USD 35301 | MEM: USD 23254 | MArch: USD 34741 | MFA: USD 28857 | BHM: USD 27176 |
| Average Accomodation & Food Costs in USA | USD 700 to 1000 Per Month |
| Entrance Exams in USA | TOEFL: 86 | IELTS: 6.5 | PTE: 60 | GRE: 309 | GMAT: 560 | SAT: 1177 |
| Work and Study in USA | Permitted for 20 hours/week with a valid study permit. Know More |
| Post Study Work Permit in USA | One to Two Years after graduation depending on the course. |
| Cost of Student Visa in USA | USD 160 |
| Student Visa in USA | F1 Visa for USA allows you study permit in USA in full time academic courses. Any accredited school, college, university, academic institute, seminary, or conservatory in USA must accept you beforehand to apply for F1 visa in USA. Know More |
| Intakes in USA | There are Three Intakes in USA: Fall (August-September), Spring (January) Know More |
| Top Job Sectors in USA | Health Care, Education, Construction, Hospitality & Tourism, Business Services, Finance. |
| Economy in USA | GDP Growth of 2.1% (Q4 2019), The Larges Economy of the World by Nominal |