Marketing courses

About Marketing Communications MA in University of Westminster, London

Marketing communications covers the selection and application of the main communication tools available to an organisation in pursuit of its marketing goals. This work is often carried out by specialist agencies, and involves both strategic thinking and the development of creative solutions. It calls for a blend of research-based knowledge with the practice of high-level, often extremely creative, skills. The course includes a study of the tools that underpin the development of a marcomms strategy and the media platforms to deliver a marcomms campaign.

As part of the course, you will have the opportunity to study digital marketing, which makes up the syllabus for the Professional Diploma in Digital Marketing. This will prepare you to take the Diploma exams after your MA if you so wish.

The course covers the main marketing communication techniques. It provides you with a sufficient foundation in marketing to enable you to work easily with people involved throughout the marketing management process. The ultimate aim of the course is to enhance individual career advancement prospects through knowledge of how to apply academic learning to best marketing communications practice.

A highlight for many students is the residential at a Cambridge college and talks from practitioners and alumni organised throughout the course which provide an opportunity for networking and extending learning in new environments. 

​​​Academic qualification equivalents

• You will typically need to have one of the following:

• 3-year Bachelor's degree (Honours) from an accredited university with a minimum overall average of 55% or CGPA 6.0 out of 10.0 depending on the university
• 3-year Bachelor's degree (Science) from an accredited university with a minimum overall from 58% or CGPA 6.5 out of 10.0 depending on the university
• 4-year Bachelor's degree (Eng/Tech) from an accredited university with a minimum overall average of 55% or CGPA 6.0 out of 10.0 depending on the university

English language requirements (one of the below):

•  IELTS: 6.5 overall with a minimum 5.5 in each component
• TOEFL iBT : 88 overall with a minimum of 17 in Listening, 21 in Writing, 18 in Reading and 20 in Speaking 
• PTE:58 average with 51 in each component

University of Westminster, London Highlights

University of Westminster Cost of Attendance

The average estimated annual cost for 2020/2021 session is presented on the table below:

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