Marketing courses

About Marketing Communications BA Honours in University of Westminster, London

The expansion of new media technologies combined with the relationship between customers and organisations provides unique areas of study within marketing communications. This course has been developed with professionals from the marketing industry to provide you with the knowledge, skills and capabilities you need to pursue a career within the highly competitive marketing communications environment.

The course will be of interest if you are attracted to careers in the communications side of the marketing industry, whether with marketing service agencies (such as advertising), in public relations, brand management, direct and interactive marketing, or in client-side marketing communications departments.

Our degrees in marketing have a shared first year which allows you to experience all the main areas in marketing before you finalise your degree to match your career choice.

We provide relevant exemptions from the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM).

The modules you study will develop your understanding of the theoretical and practical aspects of all areas of marketing communications.

In addition to subject knowledge you will develop good transferable skills, learn how to work effectively in teams, solve problems, develop critical thinking and present your ideas persuasively.

Teaching methods focus on active student learning through seminars, workshops, problem-based and blended learning (including group work in Years 1 and 2) designed to engage your interest.

Assessment methods may include essays, reports, presentations, case studies, videos, podcasts and posters, as well as time-constrained in-class tests and exams.

​​​Academic qualification equivalents

• HSC XII: CBSE, ICSE, Kolkata, or Tamil Nadu boards with an overall average of 70% or above*
• HSC XII: West Bengal board with an overall average of 58% or above*
• HSC XII: Maharashtra or Gujarat boards with an overall average of 75% or above*
• HSC XII: All other state boards with an overall average of 80%+ or above*
• a recognised International Foundation course from a UK institution or an Indian institution following a validated UK syllabus. Entry requirements vary but we normally ask for between 60% and 65%

English language requirements (one of the below):

•  IELTS: 6.0 overall with a minimum 5.5 in each component
• TOEFL iBT : 78 overall with a minimum of 17 in Listening, and Writing, 18 in Reading and 20 in Speaking 
• PTE:54 average with 51 in each component

University of Westminster, London Highlights

University of Westminster Cost of Attendance

The average estimated annual cost for 2020/2021 session is presented on the table below:

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