Marketing courses

About International Marketing BA Honours in University of Westminster, London

This course explores the complexity and diversity facing marketers when operating in the highly competitive world marketplace. It will give you the knowledge, skills and practical experience you need to pursue opportunities with international organisations in areas such as strategic marketing planning, market research, marketing communications and brand management.

Our degrees in marketing have a shared first year which allows you to experience all the main areas in marketing before you finalise your degree to match your career choice. We provide relevant exemptions from the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM).

During the course you will explore such areas as developing an international marketing strategy, global strategic management, managing brands, developing products, and implementing, co-ordinating and controlling the international marketing effort.

Teaching methods focus on active student learning through seminars, workshops, problem-based and blended learning (including group work in Years 1 and 2) designed to engage your interest.

Assessment methods may include essays, reports, presentations, case studies, videos, podcasts and posters, as well as time-constrained in-class tests and exams.

​​​Academic qualification equivalents

• HSC XII: CBSE, ICSE, Kolkata, or Tamil Nadu boards with an overall average of 70% or above*
• HSC XII: West Bengal board with an overall average of 58% or above*
• HSC XII: Maharashtra or Gujarat boards with an overall average of 75% or above*
• HSC XII: All other state boards with an overall average of 80%+ or above*
• a recognised International Foundation course from a UK institution or an Indian institution following a validated UK syllabus. Entry requirements vary but we normally ask for between 60% and 65%

English language requirements (one of the below):

•  IELTS: 6.0 overall with a minimum 5.5 in each component
• TOEFL iBT : 78 overall with a minimum of 17 in Listening, and Writing, 18 in Reading and 20 in Speaking 
• PTE:54 average with 51 in each component

University of Westminster, London Highlights

University of Westminster Cost of Attendance

The average estimated annual cost for 2020/2021 session is presented on the table below:

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