Marketing courses

About MA Strategic Fashion Marketing in University of the Arts London

MA Strategic Fashion Marketing is a programme specifically developed for fashion with a global reputation for success in launching fashion industry careers. It is a well-established and renowned course in the sector with a record of recruiting high calibre international and home/EU students leading to a very good track record of student’s employability. 

Graduates traditionally enter careers within marketing, PR, communications, brand management, digital marketing management and international business development as well as pursuing to higher level research degrees. The course attracts over 20 nationalities who wish to develop a dynamic career in strategic marketing and management in a fast moving vibrant industry. 

The MA Strategic Fashion Marketing provides a learning environment in which business graduates can develop both creative and strategic skills in fashion marketing and management. 

Students develop knowledge and skills in areas such as marketing strategy, business development, brand strategy, consumer insights, digital as well as marketing communications. We also offer an in-depth into innovative and industry specific fields such as luxury, international strategy, sustainability and innovation and technology.

The course will challenge you to rethink the status quo of the industry and develop innovative and holistic approaches to problem solving, preparing you to successfully navigate this dynamic industry.

The university also offers a regular industry speaker programme to inform new thinking and expertise in the sector, providing students with multiple changes to networks and develop their professional skills.

What to expect

The course team uses a range of different pedagogic practices that develop deeper understanding of specific business problems and challenges related to the course specialisms:

• Lectures, seminars and workshops in a blended format 
• Case studies, problem solving and role play
• Peer to peer learning
• Feed-forward (formative assessment) sessions 
• Brainstorming sessions
• Individual and group presentations
• Online forum discussions and other forms of digital communication tools through Moodle
• Peer and tutor led discussions
• Collaborative group projects and team activities using blogs and cloud technologies to capture the team working activities
• Tutorials and feedback sessions 
• Interactive workshops
• Industry and alumni speaker sessions 
• Competitions
• Self-directed study
• Field work
• Reflective statements and self-evaluation
• Guided research 
• Experiential learning (learning by doing)

Work experience and opportunities 

Students will have multiple opportunities to connect with industry throughout their studies. This course contains several live projects which work with industry clients, as well as having great links with renowned international schools. Students will be able to benefit from a regular industry speaker programme to support their development.

Entry requirements

• A Bachelors Honours degree with 2:2 in a required subject or equivalent.

English language requirements

• IELTS: An IELTS score (or equivalent) of 6.0, or above, with 5.5 in each of the components. Certain courses require higher IELTS scores of 6.5, 7.0 or 7.5. .
• TOEFL iBT: 80 - 100 overall.
• PTE Academic: 51 - 65 (with no less than 51 in each component).

University of the Arts London Highlights

University of Arts London Cost of Attendance

• MBA
• Accounting
• Education
• Economics
• Arts and Science
• Biotechnology
• Computer Science & IT
• Environmental Sciences
• Finance
• Science
• Human Resource Management
• Marketing
• Nursing
• Psychology
• Movie,Acting and Photography
• Biology
• Business Administration
• Chemistry
• Journalism
• Health Science
• View all courses