Advertising courses

About MA Advertising in University of the Arts London

On MA Advertising, you’ll develop knowledge and critical analytical skills to explore the diverse landscape of both the traditional and emerging marketing communications and media industries. 

Working across the rapidly changing ecology of advertising and promotional communications, you’ll work with tutors and industry partners to consider current challenges, develop your creative practice and refine your strategic understanding of advertising effectiveness. You’ll apply a mix of both innovative and traditional thinking and research methods to generate insight, solve problems and develop creative solutions, developing a transferrable skillset for your career or future study. 

What to expect  

• You’ll use innovative approaches to research audiences, map user journeys and develop strategic insights into effective advertising and creative campaigns. 
• You’ll read, think, make and write, engaging with industry news and commentary alongside academic research and critical theory.  
• You’ll explore technologies that can be used creatively to make films, cut-through images, augmented reality apps, or voice bots. 
• You’ll discover and create new forms of content and content relationships fit for a complex future. You’ll push the boundaries of marketing communications briefs, challenge norms, and develop your ethical and reflective professional practice. 
• Your Final Major Project will consolidate your learning through an in-depth exploration of a chosen challenge or issue. 
• Throughout your course, your taught units will be supported by a range of other activities including visiting speakers, live briefs, book clubs, and Adobe Suite classes. 

Work experience and opportunities 

Our industry connections are well-developed and evolve as the landscape reconfigures and expands. 

We work closely with strategic industry partners to introduce you to the latest thinking around creative problem-solving. You'll have opportunities to create, collaborate and communicate, attend guest lectures and work on live industry briefs. 

In the past, our students have worked on projects to: 

• Research audiences for voice assistants like Alexa with New York conversation design agency Xandra, and develop voice prototypes alongside media agency network, MediaCom 
• Develop research reports for global consultancy Genius Steals around current industry issues and technologies including 5G, Smart Out-of-home, experiential marketing and creative data 
• Produce creative campaign solutions to live briefs from One Young World, Procter and Gamble (P&G) and Water Aid.  

We’re closely aligned with LCC’s Branded Content Research Hub, an international network of academics, industry practitioners and civil society that investigates practices and regulation in branded content. The Hub is supported by the Branded Content Marketing Association. 

You’ll also have the option to take an industry qualification in digital marketing at a reduced rate through our accreditation by the Institute of Data and Marketing (IDM). 

Entry requirements

• A Bachelors Honours degree with 2:2 in a required subject or equivalent.

English language requirements

• IELTS: An IELTS score (or equivalent) of 6.0, or above, with 5.5 in each of the components. Certain courses require higher IELTS scores of 6.5, 7.0 or 7.5. .
• TOEFL iBT: 80 - 100 overall.
• PTE Academic: 51 - 65 (with no less than 51 in each component).

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