Fashion Merchandising courses

About BA (hons) Fashion Marketing in University of the Arts London

BA (Hons) Fashion Marketing teaches you the fundamental marketing theory in the context of the fashion industry. This prepares you for postgraduate study or a career in fashion marketing or the many associated business functions.

 What to expect 

•     The dynamic curriculum is delivered through challenging industry-focused projects including Work Experience Based learning opportunities, it combines theory and practice and allows you to personalise your learning with a variety of topics and assessment types. 
•     You will learn to determine market and consumer needs, plan and execute integrated marketing communications including the latest in social and digital fashion marketing and international business strategy. 
•     BA (Hons) Fashion Marketing will explore specialist aspects of fashion marketing. This includes sustainable fashion marketing, digital fashion marketing, creative digital skills, customer relationship management, consumer behaviour, international fashion marketing, creative retailing, marketing strategy, leadership and innovation. 

Work experience and opportunities

 You will be given the opportunity to undertake an optional industry or enterprise placement year between the second and final year of your course, which will enhance your employability  by offering valuable experience and contacts within the industry as well as earning an additional Diploma in Professional Studies qualification.  You also have the opportunity to work with industry in your second year as part of the curriculum.

Entry requirements

• High School leaving examinations - We will consider any High School leaving examinations that are considered to be the equivalent to A-level examinations in the UK.

English language requirements

• IELTS: 6.0 - 6.5 overall, with no less than 5.5 in each component.
• TOEFL iBT: 80 - 90 overall.
• PTE Academic: 51 - 58 (with no less than 51 in each component).

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