Media & Communication courses

About BA (hons) Critical Practice In Fashion Media in University of the Arts London

BA Critical Practice in Fashion Media is an experimental, inter-disciplinary and practice-led course that positions fashion media and communication as a potent tool through which to critically engage, confront and intervene in the most pressing issues facing us today.

At the heart of this critical practice course is the challenge of the climate crisis. The world in which we live, communicate and interact with each other is becoming increasingly unstable. Accordingly, the course understands critical practice to mean a practice that actively integrates itself in the world in order to transform it. As change-makers of the future, you will develop new forms of critical, creative, and technical skills, enabling you to not only navigate this uncertain terrain but also identify and implement emergent opportunities so as to bring about meaningful change. 

In the first year of the course, you will be introduced to the core skills of critical practice: storytelling and collaboration. The second-year builds on these core skills by inviting you to situate them within an applied context: strategic thinking and speculative design, designing of spatial experiences, and the mobilising and communicating of climate activism. The third-year consolidates these skills and expands them further by enabling you to identify, develop, and realise your own critical practice through an extended practice-led, research-driven project. Finally, you will bring your body of work together as you build your own portfolio.

Working with internal and external partners, the course is delivered through workshops, seminars, lectures and live projects. You will experiment with established and emerging disciplines and media including moving image, photography, writing, AR/VR, audio, strategic and speculative design, spatial and experiential design, collaborative practice, and activism. 

Through this integrated, experimental, and inter-disciplinary approach you will develop your own critical and creative voice that you will be used to push boundaries, and opening up new possibilities for the future of fashion media and communication.

Entry requirements

• High School leaving examinations - We will consider any High School leaving examinations that are considered to be the equivalent to A-level examinations in the UK.

English language requirements

• IELTS: 6.0 - 6.5 overall, with no less than 5.5 in each component.
• TOEFL iBT: 80 - 90 overall.
• PTE Academic: 51 - 58 (with no less than 51 in each component).

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