Advertising courses

About BA (hons) Advertising in University of the Arts London

With a focus on creativity, critical analysis, research and future-thinking, BA (Hons) Advertising will enable you to develop a solid understanding of the advertising and marketing communications industries.

Supported to develop your own strategic, innovative, ethical and sustainable advertising practice, you’ll consider consumers from both behavioural and psychological perspectives, and explore other key aspects that will help you to make well-informed, tactical and strategic decisions when creating advertising campaigns.

You’ll also develop your knowledge of both the practical and theoretical application of professional persuasive communication, and be encouraged to engage critically with practice and evaluation within the digital environment.

What to expect

This course will support you to:

• Learn advertising by doing and making, supported by critical transferrable and employability skills.
• Make choices to develop your subject interests across different option units. 
• Understand the development of advertising and marketing communications industries, along with their contributions to commerce, culture and society, and including approaches to audiences and their behaviour. 
• Apply research and evaluation in creative advertising campaigns.
• Develop strategic and creative approaches to advertising for digital media, social media, television, radio and print.
• Practice contemporary techniques using current and emerging advertising and digital marketing tools, work collaboratively with peers on and outside your course, and tell stories using the power of image and sound.

Industry experience and opportunities

With employability embedded throughout the course, you’ll gain industry experience through opportunities to work on live briefs and connect with industry speakers, guests and alumni. You’ll also build skills in audio-visual and digital content creation that support effective communication for change. 

In Year 2, the Professional Industry Practice unit will support you to apply for placements and collaborative opportunities through areas such as CV writing and interview workshops. In Year 3, the Creative Futures unit will support you to develop your online professional profile, network with industry professionals, and develop strategies for working in the creative industries. 

Previously, graduates from BA (Hons) Advertising have secured roles in global media companies such as Google, Vice, BBH, Droga5, Y&R London, AKQA, AMV BBDO and Twelve, and have been offered paid placements and internships at agencies including Portas, JWT London and MBA. Graduates of this course have also launched their own marketing and creative content consultancies or are pursuing freelance careers. 

Additionally, you’ll have the opportunity to undertake the Diploma in Professional Studies or the UAL Diploma in Creative Computing between Years 2 and 3 to enhance your learning experience and employability skills.

Entry requirements

• High School leaving examinations - We will consider any High School leaving examinations that are considered to be the equivalent to A-level examinations in the UK.

English language requirements

• IELTS: 6.0 - 6.5 overall, with no less than 5.5 in each component.
• TOEFL iBT: 80 - 90 overall.
• PTE Academic: 51 - 58 (with no less than 51 in each component).

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