Marketing courses

About Msc/pgdip Innovation & Marketing Management in University of Strathclyde

Study with us

• only course in Europe that integrates marketing and engineering in a single course
• understand how technology and innovation open the way to new business opportunities
• opportunity to work on a group project within industry

Why this course?

The 21st century is witnessing an unprecedented growth in technological innovation, across all business sectors. This Masters degree, unique in Europe, brings together the fields of marketing and engineering in an integrated course that enables graduates to pursue a professional career in either direction with tremendous success.

Today’s business professionals are required to have a strong understanding of how technology and innovation must meet with the demand for technology driven products and/or services. However, the majority of business undergraduates lack the necessary educational background that would allow them to fully understand how emerging technologies open the way to new business opportunities. Likewise, graduates from engineering lack the necessary business background that would enable them to focus their innovativeness and skills in economically sustainable ideas for new products and/or services.

Our Department of Marketing in Strathclyde Business School and the Department of Design, Manufacturing & Engineering Management (DMEM) in our Faculty of Engineering, have collaborated to develop a Masters-level programmes to bridge this gap.

What you'll study

The course comprises two teaching semesters. Semester 1 consists core classes: Brand Management & Product Strategy, Strategic Marketing, Innovation Management and Financial Implications of Innovation.

In Semester 2, you'll have the opportunity to focus on specific topics according to your interests. You'll choose two optional classes from each department. Marketing classes include: Marketing Research, Export Marketing, Services Marketing and B2B & Key Account Management;; Design, Manufacturing & Engineering Management classes: Strategic Supply Chain Management, Management of Total Quality & Continuous Improvement, Design Methods and Supply Chain Operations.

Course content

Modules

• Brand Management & Strategy
• Strategic Marketing
• Marketing Research
• Export Marketing
• International Services Marketing
• B2B & Key Account Management
• Dissertation
• Business Works
• Innovation Management
• Financial Implications of Innovation
• Strategic Supply Chain Management
• Management of Total Quality and Continuous Improvement
• Design Methods
• Supply Chain Operations

Academic qualification equivalents

• For entry to Strathclyde postgraduate programmes, we'd look for a first-class undergraduate degree (approx 60%) from a
  recognised Indian institution.

English language requirements (one of the below):

• IELTS    :     6.5 overall, with a minimum of 5.5 in each component
• TOEFL  :    80+ overall,with the following minimum scores in each component: Listening:17 Reading: 18 Speaking:20 Writing:19
• PTE      :     58+ overall, with a minimum of 51 in each component

University of Strathclyde Highlights

University of Strathclyde Average Tuition Fees And Other Expenses

Fee for various range of courses available at the university varies as per their duration, level and type of program. Some of the popular courses with their respective fees are as mentioned below.

Undergraduate Courses (2020-2021)

Graduate Courses (2020-2021)

Cost of Living

List of expenses apart from the basic tuition fee are as compiled below.

Note that candidates looking for their private rented accommodation will require 100 to 125 GBP, per week, for a room in a shared plus other expenses.

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