Marketing courses

About BA Hons Business Analysis And Technology & Marketing in University of Strathclyde

Study with us

• ranked in the UK Top 10 for Marketing (Complete University Guide 2020)
• develop skills for a variety of marketing and management careers
• gain an understanding of the impact on organisations of developments and issues in business technology
• extend your skills through practical case studies with a range of organisations
• benefit from the opportunity to take part in student competitions to win paid internships

Why this course?

Business analysis applies advanced analytical methods to business problems to help managers make better decisions while technology is at the heart of all modern business.

Organisations need business graduates with expertise in business technology. Business analysts have an excellent general awareness of how a business works. They’re also able to apply advanced analytical methods to deal with specific management issues.

The Department of Marketing at Strathclyde is recognised as one of the leading centres of marketing education and research in the UK.

This course will help you develop the skills for a variety of marketing and management careers. You’ll understand customer requirements, added-value products and services and the role of communications in customer satisfaction.

Course content

The Management Development Programme (MDP) is a core element of the undergraduate degree programme in the Strathclyde Business School.

The programme runs for the first three years of the BA degree. The entire class is driven by real business problems. The approach to learning is active problem-based, with students working in project teams.

The class aims to encourage integration of the knowledge and experience gained in Principal Subjects. Each year of the MDP focuses on different aspects of business and the content of MDP is constantly evolving and being updated and enhanced.

Careers

Business analysis & technology

The best performing companies look for very high levels of problem-solving ability, numeracy, technology, business awareness and teamwork in their new employees. Business Analysis & Technology delivers this to a much greater extent than many other courses in business and management.

A significant number of well-known companies specifically target graduates from Strathclyde Business School, and from the area of management science in particular. Companies employing our graduates include:

• consultancy companies such as Accenture Consulting, PA Consulting and Capgemini
• financial services providers such as The Royal Bank of Scotland, Standard Life and Goldman Sachs
• consumer goods companies such as Procter & Gamble and Unilever
• supermarkets such as Tesco and Morrisons
• other companies including British Airways, Scottish Power, BT, BAE Systems and public sector organisations such as the NHS

Job titles vary and may include business consultant, business analyst, operations manager and risk manager.

Marketing

Graduates who specialise in marketing have excellent business awareness, can analyse and present information with good communication skills. They find jobs in the drinks, finance and service sectors with roles including brand manager, media executives and retail buyers.

Academic qualification equivalents

• For entry to Strathclyde undergraduate programmes we'd look for 70-75% in all subjects taken at level XII and the same at level X. 

English language requirements (one of the below):

• IELTS   :    6.0 overall, with a minimum of 5.5 in each component
• TOEFL :     73-79 overall, with the following minimum scores in each component: Listening: 17 Reading: 18 Speaking: 20                               Writing: 19
• PTE      :     54-57 overall, with a minimum of 51 in each component

University of Strathclyde Highlights

University of Strathclyde Average Tuition Fees And Other Expenses

Fee for various range of courses available at the university varies as per their duration, level and type of program. Some of the popular courses with their respective fees are as mentioned below.

Undergraduate Courses (2020-2021)

Graduate Courses (2020-2021)

Cost of Living

List of expenses apart from the basic tuition fee are as compiled below.

Note that candidates looking for their private rented accommodation will require 100 to 125 GBP, per week, for a room in a shared plus other expenses.

• MBA
• Accounting
• Education
• Economics
• Arts and Science
• Biotechnology
• Computer Science & IT
• Environmental Sciences
• Finance
• Science
• Human Resource Management
• Marketing
• Nursing
• Psychology
• Movie,Acting and Photography
• Biology
• Business Administration
• Chemistry
• Journalism
• Health Science
• View all courses