Marketing courses

About BA (hons) Retail Marketing in University of Stirling

Whether we shop in stores, online or via apps, our everyday lives are closely connected to events in the retail sector. In recent years, the industry has undergone many significant changes, with increased levels of competition, internationalisation and the growth of e-commerce.

Our Retail Marketing course provides a solid grounding in the principles of retail business, including store operations, marketing and consumer behaviour. You’ll have the opportunity to develop an understanding of human resource management, international business, logistics and merchandising. Our staff are high-profile academics with excellent international reputations, and our teaching reflects the very latest research and industry thinking. You’ll also benefit from our extensive contacts with leading retailers, which open the door to invaluable field trips and guest lectures.

The challenges of the rapidly-evolving retail sector mean companies covet skilled, knowledgeable managers who can put theory into practice. With a Retail Marketing degree from the University of Stirling, you could be the difference they’re looking for.

Academic qualification equivalents

• Direct Entry to 1st Year:

  Year 12 Grade – cumulative score of 65% and above.

  Advanced Entry to 2nd Year:

  Year 12 Grade – cumulative score of 75% and above. Advanced entry is possible on a range of courses. Student applications will be considered on a case by case basis.

English language requirements (one of the below):

• IELTS :6.0 overall including 5.5 in all elements
• TOEFL IBT: 88 overall including R=22, L=21, S=23, W=22
• PTE: 54 R, L, S, W = 51

University of Stirling Highlights

University of Stirling Average Tuition Fees And Other Expenses

• The cost of attendance for the University of Stirling depends on a number of variable factors.
• Tuition fee for undergraduate and graduate programs may vary depending on the choice of program.
• An estimate of the undergraduate and graduate student cost of attendance is given below for reference:

It must be noted that the actual cost of attendance for students may vary from the above-given figures.

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