Advertising courses

About BA Degree In Communications: Advertising & Pr in University of Richmond

Programme Overview

This programme is aimed at producing outstanding communications professionals, with specialist marketing and public relations knowledge and skills. It will equip you for a successful career in marketing communications and public relations, with a thorough grasp of how to engage audiences across different channels.

For this programme, it’s vital to have a grounding in the principles of communication.  During the first two years of the degree, all Communications students at Richmond  take  the same core courses.

With our inter-disciplinary approach, you’ll be taken on an exploration of topics which involve communication, such as business, sociology and visual culture as well as studying the principles of marketing and PR and self-representation in the media.  Small class sizes with an international cohort of students will give you a broad perspective. You’ll have the opportunity to listen to guest lecturers from the communications industry, providing their views on the latest trends and innovations.

The third and fourth years of this programme are devoted to more specialisation in Advertising and Public Relations, when you’ll have the option to choose electives from an array of exciting topics, including Celebrity and Fan Culture, Video Production, Fashion Marketing and Retailing and From Script to Screen.

Not only that, you’ll also have the opportunity to put your ideas into practice by pursuing an internship with a leading communications company or global organisation.

Through our partnership with them, you’ll have membership of The Public Relations and Communications Association (PRCA) – Europe’s largest and most influential PR and communications membership body, which organises training, conferences and events for communications professionals.

It’s a career-oriented programme, giving you a clear foundation in both theory and practice, taught in London – one of the world’s most important centres for marketing communications and public relations.

Like all Richmond graduates, you’ll also be able to qualify with two degrees – one for the UK and one for the US.

Top 5 reasons to study this programme:

• Explore the worlds of PR, advertising and communications in London, the hub of the global marketing communications industry
• Learn from experienced academics and guest lecturers and become a student member of the Public Relations Consultants Association – Europe’s largest PR body
• Gain vital work experience through an internship chosen from a wide range of leading international organisations in London, the USA and China
• Develop strong communication skills in small classes within an international environment, alongside students from all over the world
• Chance to specialise in electives of your choice which could open up specialist career opportunities for you

After you graduate

Career Paths
BBC, Bloomberg L.P, EMI Music, 19 Entertainment, Omnicom, MediaCom, Viacom, Disney Television International

Further Education
CASS Business School, London School of Economics and Political Science, SOAS, University of London, University of Cambridge, University of Sydney

Career paths for Communication graduates
Media, Marketing, Advertising, Corporate Communications, Music industry, Events Management

Career support

We offer career support and advice through our Careers & Internships Office that will assist and guide you in your study choices to make sure you stand out from the crowd when you graduate. Through internships you will gain business acumen, beneficial work experiences and transferable skills which will give you a competitive advantage in a fast-paced working environment. Work while you study across 5 continents through our partners Connect123 and CRCC Asia with destinations in Spain, Argentina, South Africa, China, Japan, Vietnam and Australia.

Academic qualification equivalents

• Completion of Year 12-13 International equivalent secondary school qualification with a minimum grade average of grade of C including mathematics and English

English language requirements (one of the below):

• IELTS      :   5.5 with 5.5 in Reading, Listening, Speaking and Writing
• TOEFL    :   72 with 17 Listening, 18 in Reading, 17 Writing, 20 Speaking
• PTE         :   51 with 51 in each component

University of Richmond Highlights

University of Richmond The Average Tuition Fees And Other Expenses

The table tabulated below shows the estimated cost of attendance.

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