Marketing courses

About Marketing BA (hons) in University of Portsmouth

In a busy world full of distractions, businesses rely on marketing to get their customers' attention and get an edge over their competition. This BA (Hons) Marketing degree course gives you the knowledge and skill you need to excel as a professional marketer.

You'll get an understanding of the role that marketing plays within a business and learn how to apply customer insight and research to supercharge your marketing strategies and communications. You'll also hone your creativity, critical analysis, problem solving, teamwork and communication skills through the practical application of your marketing knowledge.

By the end of the course, you'll have the experience and skills for a career in areas like product management, marketing research, advertising, public relations, sales and web marketing.

Careers and opportunities

To give you the best chance of securing a great job when you graduate, our Careers and Employability service can help you find relevant work experience during your course.

We can help you identify placements, internships, voluntary roles and freelancing opportunities that will complement your studies and boost your CV.

When you finish the course, our Careers and Employability service can help you find a job that puts your skills to work in the industry.

What can you do with a Marketing degree?

Previous graduates have gone on to work in:

• product management
• marketing research
• advertising
• public relations
• sales
• web marketing

What jobs can you do with a Marketing degree?

Roles our graduates have taken on include:

• marketing campaigns officer
• business development manager
• market researcher
• press officer
• online marketing executive

Other graduates have continued their studies at postgraduate level or set up successful businesses with help and support from the University.

After you leave the University, you can get help, advice and support for up to 5 years from our Careers and Employability service as you advance in your career.

Academic qualification equivalents

• If you have an average of 75% or above in the 12 Standard (State Board) examinations or 70% in the Central Board, we'll consider you for admission onto an undergraduate course such as a Bachelor's degree. You must have studied relevant subjects and achieved strong grades.

English language requirements (one of the below):

• IELTS: A minimum of IELTS band 6.0, with no component below 5.5.
• TOEFL iBT: For most of our Bachelor's degrees, you need a score of 79 with a minimum of:18 in Reading 17 in Listening 20 in Speaking 17 in Writing Some courses, especially those with a high level of discussion and writing, require higher scores. You can see course-specific details on the individual course pages.
• PTE:  54 points, with a minimum of 51 in each component.

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