Digital Marketing courses

About Digital Marketing BA (hons) in University of Portsmouth

From viral videos to personalised web content, you’ve seen and shared the work of digital marketers. This BA (Hons) Digital Marketing degree course can help you take the next step to join their ranks.

You’ll get a grounding in marketing while developing your digital skills. You’ll harness your creativity and learn to create content that captures an audience, communicates a message as well as understanding how to interpret digital data to drive results for organisations.

This course sets you up for an exciting career in a marketing team. You’ll be ready to work in web, media or service across a number of industries such as retail, finance or tourism.

Careers and opportunities

Qualified digital marketers are in high demand. This course can lead to an exciting career in marketing, web and media roles in industries such as retail, finance and tourism.

What can you do with a Digital Marketing degree?

Previous graduates have pursued careers areas such as:

• marketing communications
• digital marketing
• web and social media

What jobs can you do with a Digital Marketing degree?

Roles they've taken on include:

• social media executive
• marketing campaigns officer
• business development manager
• account manager
• press officer
• online marketing executive

When you finish the course, our Careers and Employability service can help you find a job that puts your skills to work in the industry. You can get help, advice and support for up to 5 years as you advance in your career.

If you're interested in setting up your own business while you study, you can get support on this course from the Entrepreneurs in Residence programme. Our Entrepreneurs in Residence are experienced business professionals who work with us to deliver group workshops and 1-to-1 drop-in clinics to help you plan and market your business idea.

Academic qualification equivalents

• If you have an average of 75% or above in the 12 Standard (State Board) examinations or 70% in the Central Board, we'll consider you for admission onto an undergraduate course such as a Bachelor's degree. You must have studied relevant subjects and achieved strong grades.

English language requirements (one of the below):

• IELTS: A minimum of IELTS band 6.0, with no component below 5.5.
• TOEFL iBT: For most of our Bachelor's degrees, you need a score of 79 with a minimum of:18 in Reading 17 in Listening 20 in Speaking 17 in Writing Some courses, especially those with a high level of discussion and writing, require higher scores. You can see course-specific details on the individual course pages.
• PTE:  54 points, with a minimum of 51 in each component.

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