Marketing courses

About Marketing BA (hons) in University of Liverpool

• Accredited by the Chartered Institute of Marketing (CIM) giving you a head start in a future marketing career

• Specialist modules including digital marketing, branding, market research, relationship marketing, e-Business and marketing strategy

• Opportunities to meet and work with local businesses to develop your marketing, networking and employability skills

The University of Liverpool Management School is one of an elite group of institutions worldwide to be AACSB and EQUIS-Accredited.

Our BA Marketing programme is a specialist degree that provides a solid grounding in the main management disciplines with a chance to specialise in marketing, allowing you to examine how customers and consumers behave, how markets function and evolve and how firms interact with these markets.

Taught by staff with a mixture of research and professional backgrounds, you can be confident of studying a programme full of interesting and relevant content that underpins the important role that marketing plays in business and society.

Our links with local businesses provide opportunities to network and develop the skills that make our graduates stand out and work in large organisations such as Mediacom, McCann, Accenture, BT as well as smaller companies and specialist marketing agencies. 

Career prospects

Many of our former students enjoy a variety of marketing focused roles, including:

• Marketing Strategist
• Public Relations Officer
• Marketing Executive
• Account Executive
• Media Assistant
• Marketing Coordinator
• Assistant Brand Manager
• Media Account Executive
• Marketing Analyst
• Marketing Specialist
• Sales and Events Co-ordinator
• Sales Manager

Our students also succeed in securing graduate level roles in other business areas as well:

• Area Manager
• Graduate Business Consultant
• Internal Sales Engineer
• Operations Manager
• Trainee Buyer
• Business Management Graduate.

Recent employers

With their specialism in marketing our graduates successfully find careers in large organisations, specialist marketing agencies and smaller boutique companies and start-ups.

• Accenture
• Aldi
• Amazon
• BT
• Capture Marketing
• Cisco Systems
• Elephant Digital
• Glossybox
• John Lewis
• Matalan
• Mediacom
• McCann
• HGA Human Resources
• One Fine Stay
• PokerStars
• Savsé Smoothies
• Sky
• Time Inc. UK
• Tesco
• Unique Digital

Academic qualification equivalents

• Successful completion of examinations at standard X and XII (Higher Secondary School Certificate) with minimum marks of approximately 70 to 85%, according to the course and exam board.

English language requirements (one of the below):

• IELTS: A  minimum of IELTS band 6.0–7.0, with no component below 5.5.
• TOEFL iBT: 78-88 overall with 19-Listening, Writing, Reading, 21-Speaking.
• PTE:  55-62 with minimum score of 51 in any component

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