Marketing courses

About Marketing - Phd in University of Kent

Projects cover a wide range of themes ranging from the marketing department’s influence on organisational performance, determinants of marketing innovation, brand and product development success, and pricing, advertising and distribution effectiveness, to marketing information/decision-support systems utilisation, value co-creation by open innovation, and consumer evaluation and processing of product communications.

The group has a long tradition in its sectoral focus on the food industry which has complemented its aim of promoting empirical, international and interdisciplinary research to enhance marketing theory and practice. Ongoing and future projects will continue to extend its sectoral foci to emerging market economies, high-technology and new (social and digital) media environments. In addition, the group’s empirical and policy-oriented work is supported by the strong links with industry and an international network of research partners.

Academic qualification equivalents

• For entry to a Kent PhD programme, Indian students typically need to have completed a Master’s degree with a First Class degree, a CGPA of 6.0/10, 60% or equivalent at an accredited institution.

English language requirements 

• IELTS : 6.5 overall (with a minimum of 6.0 in R&W; 5.5 in S&L)
• TOEFL IBT: 90 overall (with a minimum of 22 in R; 21 in W; 17 in L; 20 in S
• PTE: 62 overall with 60 in each subtest

Highlights

University of Kent Cost of Attendance

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