Marketing courses

About Msc International Marketing in University of Dundee

The MSc International Marketing degree is one of our conversion degrees. As well as welcoming students from business backgrounds, our conversion degrees are also open to students who have not studied business as part of their undergraduate degree.

Marketing as a business discipline has changed significantly over the last decade, primarily due to the ever developing range of social media channels available, to target, communicate and engage with international customers. Despite this constant change, the basic founding principles of marketing remain the same and are as important as ever. Focussing on the customer. Understanding, responding and adapting to their needs, influencing their buying behaviour, their wants and desires. We have designed these degrees to focus on the underlying principles of marketing as well as covering up-to-date marketing channels, tools and strategies which you will use as a professional marketer.

As with all of our MSc conversion degrees, we provide you with a choice of options and a flexible approach to study. We have developed a solid understanding of what students want to study in the area of marketing so we have designed a number of key specialisms following on from the primary International Marketing degree. 

Careers

At the University of Dundee our master's courses prepare you for a successful career, wherever in the world you plan to work. We are confident that we have created a range of Marketing degrees that will suit your needs, regardless of which area you wish to specialise in.

A career in marketing is about being adaptable, forward thinking and creative. It's also important to have a strong understanding of business. 

Academic qualification equivalents

• Bachelor’s degree with 55% or above considered from University of Delhi, University of Mumbai, University of Calcutta, IITs and IIMs (considered equivalent to a UK 2.1 degree)

  Bachelor’s degree with 60% or above required from other institutions (considered equivalent to a UK 2.1 degree)

  A Bachelor’s degree with 50% or above may be considered comparable to a UK 2.2 degree.

English language requirements (one of the below):

• IELTS: The requirement for most undergraduate and postgraduate degrees is IELTS 6.5 overall with a 6.0 in writing and 6.0/5.5 minimum in the other three components.
• TOEFL (iBT): 88 overall, including at least 21 in Listening, 20 in Reading, 20 in Speaking, 23 in Writing.
• PTE: 62 overall, including at least 56 in all four skills

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