Marketing courses

About International Marketing Management Pgcert | Pgdip | Msc in Robert Gordon University

This accredited International Marketing Management degree is designed to develop your knowledge and understanding of domestic and international marketing theory and current business management practices. On successful completion you will be able to make an immediate and effective contribution to the operations of an international or national company within the field of marketing.

You will develop an understanding of the complex nature of international marketing, compared to the domestic market, in areas such as culture, social structures, politics, economy, technology and legal systems. You will study and analyse consumer attitudes to products and business and look at the behaviour of the customer in a rapidly changing world. Digital aspects of marketing are emphasised throughout the course and you will develop a solid understanding of the knowledge and skills within the area.

​​​Academic qualification equivalents

• Any university degree of related subject

English language requirements (one of the below):

•  IELTS: 6.5 with minimum of 5.5 in all four elements of the test
• TOEFL iBT : 88  with minimum marks as follows: Listening - 17,Reading - 18,Speaking - 20
  Writing - 17
• PTE:61 overall  with minimum of 51 in each component

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Robert Gordon University Cost of Attendance

Note: The cost of attendance given above is just an estimate. Costs may differ due to the student's choice of accommodation, program, level, nationality, social activities, or lifestyle.

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