Marketing courses

About Fashion Marketing (buying) BA (hons) in Regents University London

This dynamic programme introduces you to the varied world of fashion marketing. It brings together our expertise in the creative fashion industry and the marketing skills needed in the business world.

The BA (Hons) Fashion Marketing (Buying) pathway will enable you to enhance your knowledge and specialise in fashion buying. The core modules that you undertake will also reflect your learning toward this particular pathway, such as fashion vocabulary and fashion buying and merchandising.

You will study in the heart of London, world-renowned as a fashion capital. Our campus is close to a range of companies, retail hubs, museums and galleries, which you will visit as part of the programme.

You will study both historic and contemporary issues in fashion. You will explore existing international brands and look at how they use creativity in many forms. The programme will develop your communication skills and help you to devise compelling stories about products and brands.

You will work on practical projects including:

• Fashion shows
• Events
• Photoshoots

You will also look at innovative marketing techniques including the use of influencers and celebrities, social media marketing, collaborations, pop-up stores and brand extensions.

You will learn to forecast trends, take data and use it to independently make creative, strategic marketing decisions. You will have access to a range of industry resources, including Fashion Monitor, the industry's main platform for influencer marketing and PR solutions.

You will have the opportunity to undertake practical projects and work with students on other fashion design programmes to produce fashion shows, events and photo shoots.

Academic qualification equivalents

• Direct Entry to 1st Year:

  Year 12 Grade – cumulative score of 65% and above.

  Advanced Entry to 2nd Year:

  Year 12 Grade – cumulative score of 75% and above. Advanced entry is possible on a range of courses. Student applications will be considered on a case by case basis.

English language requirements (one of the below):

• IELTS :Overall score of 6.0 with no score below 5.5 in any of the four components
• TOEFL IBT: Overall score 80. (We do not accept TOEFL from applicants requiring a Tier 4 visa, as this qualification is no longer accepted by the UK Visas and Immigration Department (UKVI)
• PTE: Overall score of 58, with 51 or above in each individual component

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