Marketing courses

About Msc Marketing And Data Analytics in Nottingham Trent University

The significance of data analytics needs no acknowledgement. Companies across industries have leveraged data science in combination with marketing to enhance productivity and to build long-term relationship with customers. Over the last decade, marketing has been revolutionised by data analytics, allowing brands to improve brand strategies and business management and therefore, to deliver better experience through personalised communication.

This course is designed to provide an advanced study of marketing analytics which is both practically and academically relevant to the current and future demands of the marketing profession. We work closely with industry practitioners so that you benefit from expert’s real-life experience and the latest sector trends. Through specialist modules, you'll develop an advanced conceptual knowledge of the value of data analytics in contemporary organisations, and be introduced to the latest methods and techniques that enable identification of data to answer strategically important questions.

Designed for aspiring marketing data specialists

Our MSc Marketing and Data Analytics is the ideal next step for marketing graduates who want to pursue careers in customer analytics, marketing intelligence and marketing management. You'll be well-equipped to work in the analytical area of organisations, with the knowledge of the latest industry trends and skills to draw actionable insight from customer data. 

What you’ll gain from this degree?

• develop skills and knowledge relevant to data specialists and data analysts, including data mining and the use of data to demonstrate the value of data for decision making in marketing.
• a comprehensive understanding of the role of consumer insight in marketing practices and building of strategic consumer relationships.
• the ability to critically analyse, interpret, organise and present consumer or market activities data.
• experience of applying your analytical knowledge and working with businesses and senior professionals through industry-facing projects.

Careers and employability

At Nottingham Business School, we’re focused on your employability from the start of your postgraduate degree. We provide you with a learning experience that integrates theory and practice.

Matching your ambition

Our course is designed to produce graduates with focused knowledge on data and analytics for marketing. This is crucial knowledge to have to succeed as a data specialist, in roles across market research, consumer insight or product marketing.

Market research and consumer insight professionals primarily work in market research and development, seeking to discover target areas that help drive the operational and creative strategies in organisations. Consumer insight is used in various divisions of a company, from product development to customer service.

Potential job roles this degree will prepare you for include:

• Product Marketing Manager
• Insight Manager
• Market Research Manager
• Marketing Analyst
• Customer Relationship Management Analyst

As your career evolves, progression from these roles can include Senior Insight Manager, Head of Market Research, Strategy Director or Director of Marketing.

Employability Team

We have a dedicated Employability Team who not only help you during your time with us but also following graduation, they’ll continue to support you by providing a number of services that will help kick-start your career.

Our Employability T

eam offer a wide range of support from one-to-one appointments with our specially trained consultants, to arranging recruitment fairs and skill building workshops.

Services they provide include:

• Finding placements, internships and part-time work
• Helping you to pursue self-employment
• Advice on taking gap years and time out
• Information and help on getting into volunteering
• Providing advice on further study.

As a student you will have access to our virtual learning environment, where you will be able to get in touch with our Employability team for CV support, application, interview and job hunting advice, career ideas and employer videos.

You can visit the Employability Team on your local campus every day during term time. They are also open outside of term time too, except on University closure days. So drop in, say hello, and get help with quick enquiries or book an appointment with a careers consultant from your school.

Entry requirements

• Any university degree of the relevant subject

English language requirements

IELTS : 6.5

• With a minimum of 5.5 in each component

PTE:62

Nottingham Trent University Highlights

Nottingham Trent University Average Tuition Fees And Other Expenses

The cost of attendance is governed by factors like the tuition fee and the cost of living.

Nottingham Trent University Admission Procedure 

• Application: The UG applications are accepted through ‘Universities and Colleges Admissions Service (UCAS)’ and PG applications through the ‘NTU applicant portal’.
• Application fee: One needs to pay £13 for 1 UG course and £24 for multiple UG courses.
• Application deadlines: For UG students the last date to apply is June 30, 2019. The PG programs don’t have any official deadline, however, it is better to apply one month prior to course start date.
• General requirements: Completed application form, academic transcripts, and English proficiency tests.
• Additional requirements: Birth certificate, passport copy, LOR.

English Proficiency Test: Majority of the courses require IELTS score ranging between 6.0 and 6.0 for entry. However, other equivalent English test scores are also acceptable.

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