Business courses

About Business And Marketing BA (hons) in Northumbria University, Newcastle

During the course, you’ll gain a comprehensive understanding of marketing research and planning, with further module options digging down into areas including retail marketing, relationship marketing, content marketing, buyer behaviour and customer experience.

Thanks to the 50-50 split between marketing and wider business studies, you’ll be well-placed to choose a career path in either discipline following your graduation – from specialist marketer to broader business roles. 

You will be encouraged to undertake a work placement, study abroad or combine both. In your final year, you’ll have the option to carry out a management enquiry project or a dissertation depending on whether you completed a placement. The management enquiry project will allow for working individually to investigate a real business issue, and gaining critical practical experience. 

The course content has been developed in partnership with industry bodies the Data and Marketing Association (DMA) and the Chartered Institute of Marketing (CIM), providing professional-level knowledge that gives you exemptions from taking some of their official qualifications. It’s also covered by the prestigious Association to Advance Collegiate Schools of Business (AACSB) accreditation for Newcastle Business School. 

What’s more, when you study at Northumbria you’ll be part of a leading, business-focused university. We rank 4th in the sector nationally and top in the North East for further study, sustained employment or both for Business and Administrative Studies graduates five years after graduation. (Longitudinal Education Outcomes (LEO) 2017) 

And with 96% of students on the course agreeing that the books, online services and learning services offered have supported their learning well (National Student Survey, 2018), you’ll have all the resources you need to achieve your potential.

The University are actively seeking the following Professional, Statutory and Regulatory Body (PSRB) accreditations for the programme, however these are subject to approval by the relevant accrediting body:

• CIM - Chartered Institute of Marketing (Level 4)

• DMA - Data & Marketing Association (previously known as IDM - Institute of Data and Marketing)

Entry Requirements

• Standard XII/Class XII from CBSE, CISC  with grade 65% and above

English Language Requirements:

International applicants shoud have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each component (or an approved equivalent).

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