Marketing courses

About Msc Marketing in Manchester Metropolitan University

Overview

Marketing has changed with the arrival of the digital era. Today, any business can operate on an international scale via different online channels. With so much competition, connecting with customers has never been more important.

This industry-accredited masters offers you the chance to explore the latest thinking and techniques in this rapidly changing field.

You'll look at both traditional and digital marketing principles and strategies, as your develop an in-depth understanding of the marketing role in organisations of all shapes and sizes.

You’ll also examine the issues and opportunities in marketing, strategy and consumer behaviour.

Theory into practice 

Our staff are a mix of practising and research-active professionals. So they bring the real world of marketing into the classroom, ensuring your learning is always industry-relevant. You'll also build professional workplace skills through live projects with local businesses.

Working on live client briefs and the opportunity to participate in internships will see you put theory into practice. You’ll be building a portfolio while you study, ready to apply for jobs as soon as you graduate.

Marketing in context

You’ll discuss marketing in the context of contemporary business issues whilst developing your knowledge of international branding and digital media. 

Whether you’re already working in marketing or you’re looking to move into the sector, it’s an opportunity to develop the expertise you’ll need to succeed.

Features and Benefits

• Accredited by the Chartered Institute of Marketing (CIM) – this course is CIM accredited and allows you to work towards a CIM qualification.
• Triple crown - study in a Business School that has prestigious triple accreditation from EQUIS, AACSB and AMBA.
• Creative and digital hub – Manchester has one of the UK’s biggest creative and digital sector. You’ll find inspiration everywhere, as well as plenty of employers when you graduate.
• Beyond the classroom – use your knowledge and skills on live client projects. Meet Manchester-based businesses and impress them with your work.
• Learn from experts – our lecturers have years of industry experience. Their knowledge is supported by guest lectures from some of the industry’s leading figures.
• Grow your network – use our extensive industry links to develop your own professional network. Internships, live client projects and guest lectures all present networking opportunities.
• Digital focus – this course provides an introduction to digital marketing, to prepare you for today's marketing industry. 

Career prospects

With the skills you’ll develop, you’ll open up a variety of career opportunities. You’ll be ready to take on agency or in-house marketing roles, with skills suited to account or communications executive or manager.

Our former graduates are working in many sectors, from advertising agencies to pharmaceutical companies, and financial and legal services to FMCG (fast moving consumer goods), in roles including:

• Consultant to the CEO, Athens Urban Transport Organisation
• Managing Director, Run Creative Ltd
• Director of Client Services, Building Blocks (UK) Ltd
• Assistant Media Scheduler, BBC Radio 1/1Xtra, Radio 4 and Asian Network
• Global Digital Marketing Specialist, BP
• Media Executive, MediaCom 

Take the opportunity to network with employers. Manchester has a vibrant creative and digital sector. Impress during an internship or on the live client brief unit and you could be rewarded with a job offer.

Academic qualification equivalents

• Bachelor degree (awarded by a recognised university); or BA, BCom, BBA, BBM, BMM; or BE (Engineering), BTech.

English language requirements (one of the below):

• IELTS      :      6.5, with no component below 5.5 for MA or MSc.
• TOEFL    :      Overall score: 89 With no individual test score below:Listening: 17,Reading: 18,Speaking: 20,Writing : 17
• PTE         :       61, with no less than 51 in any section

Manchester Metropolitan University Highlights

Manchester Metropolitan University Average Tuition Fees And Other Expenses

• The estimated cost of attendance while studying in the UK depends on several factors like the program applied for, tuition fees, books and supplies, housing, dining, transportation etc.
• Estimated Tuition Fees for 2020-2021 academic session at Manchester Metropolitan University are:

• Tuition Fees for some courses can vary depending upon any additional cost such as field trips or expense of equipment.
• Tuition Fees for postgraduate research courses (Ph.D., MPhil, MRes) are categorized into 5 Tuition bands,
• Students can expect an average cost of living ranging from 7,500 - 8,500 EUR per year, based on the minimum expenses.

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