Brand Management courses

About BA (hons) Advertising And Brand Communications in Manchester Metropolitan University

Overview

Whatever the brand, whatever the market and whatever the media, successful advertising comes down to a combination of creative thinking, commercial awareness and strategic insight. The kind of people who excel in the industry don’t just offer exciting ideas, but also have an excellent eye for detail, a flair for communication and an instinctive understanding of their audience.

This degree offers it all, and more. The course covers, consumer behaviour, brand management and digital marketing communications – to name a few areas. You’ll get to grips with media landscape, exploring integrated campaigns that balance traditional and digital channels. You’ll put your creative abilities to the test, turning your own ideas into memorable advertising. And, you’ll learn how it all fits in to a greater marketing strategy designed to build brands.

Along the way, you’ll have access to the real professionals – whether as guest lecturers, campaign clients or placement employers. So, by the time you leave us, you’ll be ready to join their ranks in the industry.

Features and Benefits

• Advertising and brand experts – our lecturers have worked in agencies, consultancies, and client-side. They’ll pass their experience on to you throughout the course.
• Accredited degree - A Chartered Institute of Marketing (CIM) accredited degree. 
• Triple crown - study in a Business School that has prestigious triple accreditation from EQUIS, AACSB and AMBA.
• A buzzing creative hub - The Business School is in the heart of Manchester, near MediaCityUK, the creative Northern Quarter, and some of the largest advertising and branding agencies in the world.
• Real-life projects - You’ll work on creative campaign to meet live advertising briefs set by real business clients. Our Agency Life unit offers internship opportunities in an agency environment.
• International perspectives – take the opportunity to study overseas at one of our partner institutions where you’ll learn new approaches to solving your clients’ problems.
• Placement or study abroad flexibility – you will enrol on the three year course and decide if a placement or overseas study is right for you once you have started your studies, so you don’t have to decide now.  
• Regular industry events – attend guest talks and masterclasses or network with recruiting businesses.
• Build your own career – whether you want to work in-house with a major brand, or start your own consultancy, the skills you’ll learn will last a lifetime.

Career prospects

Almost every business is a brand these days. Your skills as an expert brand builder will be in demand from a range of employers.

We’ll prepare you for careers in advertising, digital media, broadcast, marketing and public relations. Our graduates are working in agencies like Carat Media and McCann Erickson or as part of in-house departments at companies like Jack Wills, Boots, and Kellogg’s. They’ve gained a diverse range of roles, from Account Manager to Search Consultant.

Many of our graduates have gone on to set up their own businesses. Some become independent consultants on branding. Others have moved on to commercial sectors such as retail, sports, automotive or professional services.

Academic qualification equivalents

• Higher Secondary School Certificate awarded on completion of Standard XII with good grade.

English language requirements (one of the below):

• IELTS     :   6.0, with no component below 5.5
• TOEFL   :   Overall 79,  With no individual test score below:Listening: 17,Reading: 18,Speaking: 20,Writing : 17
• PTE        :   53, with no less than 51 in any section

Manchester Metropolitan University Highlights

Manchester Metropolitan University Average Tuition Fees And Other Expenses

• The estimated cost of attendance while studying in the UK depends on several factors like the program applied for, tuition fees, books and supplies, housing, dining, transportation etc.
• Estimated Tuition Fees for 2020-2021 academic session at Manchester Metropolitan University are:

• Tuition Fees for some courses can vary depending upon any additional cost such as field trips or expense of equipment.
• Tuition Fees for postgraduate research courses (Ph.D., MPhil, MRes) are categorized into 5 Tuition bands,
• Students can expect an average cost of living ranging from 7,500 - 8,500 EUR per year, based on the minimum expenses.

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