Marketing courses

About The Chartered Institute Of Marketing: Certificate In Professional Marketing | Chtrd Ins Of Mktg Prof Cert in Leeds Beckett University

Course Details

This course can make a big difference to your career. If you are working in a supportive role within a marketing department or you are an aspiring marketer, this course will enable you to focus on developing your specialist skills across a range of marketing areas.

The Chartered Institute of Marketing (CIM) worked with employers to create this qualification, ensuring your learning will be up to date and will give you the marketing techniques and expertise that are in huge demand across the world. Your studies will be part-time, so you can fit this course into your existing work and personal commitments.

You will build a solid understanding of three key areas ? the role of marketing in driving successful results for an organisation, integrated communications and digital marketing. You will focus on applying the ?marketing mix? to meet customer needs, the importance of communications in delivering marketing solutions and improving digital marketing effectiveness.

Course Benefits

The CIM's industry-proven and internationally recognised qualifications can give you a competitive advantage throughout your marketing career. The potential benefits of studying our course include greater recognition and reward, improved morale, professional development and career progression.

If you are an employer thinking of recommending our course to an employee, there are a number of benefits. These include greater employee retention, keeping knowledge and skills in-house, increased productivity and profitability, and sustaining competitive advantage by developing a proficient and driven marketing team.

At Leeds Business School we're dedicated to supporting your professional development - that's why we offer a guest lecture programme. Past speakers include the CEO of the London Stock Exchange, Shadow Chief Secretary to the Treasury, past Chair and President of the Academy of Marketing, Chief Executive of the British Bankers Association, the Chief Economist of Yorkshire Bank and the Editor of Cosmopolitan. To see our full programme and to register for a lecture click here.

Academic qualification equivalents

Standard 12th qualifications (CBSE/ICSE or State Boards of equivalent)

Grade: Minimum aggregate of 60% and above

English language requirements (one of the below):

• IELTS 6.0 with no skill below 5.5
• All India Senior School Certificate (CBSE) – English Grade 70% 
• Indian School Certificate (Class-XII) (CISCE) – English Grade 70%

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