International courses

About International Marketing Msc in Kings College London

From brand management to consumer behaviour, this course provides you with the essential skills you’ll need for a career in marketing. You’ll be taught by expert researchers and experienced practitioners. And our central London location means there’s plenty of career options when you graduate.

It’s an exciting time in the marketing industry. But things are moving quickly and you need the latest thinking to keep up.

Our research-led teaching will help you develop your knowledge of cutting-edge marketing theory. We’ll show you how to put that into practice in real industry situations.

No matter what you studied at undergraduate level, if you’ve got the drive to succeed in marketing, we want to help you make it happen.

Don’t have time to commit to full-time study? Take a look at our part-time course where you can take classes at the weekend.

Key benefits

• Learn how to analyse, evaluate and manage market opportunities in an international context
• Understand the theory and practice of international marketing, ready for a career in a wide variety of organisations
• Option to gain qualifications from the Chartered Institute of Marketing

Description

Our MSc in International Marketing is designed to equip you with the knowledge & skills to progress to a range of marketing careers across different sectors.

You’ll build a solid foundation in core marketing principles through our range of core modules:

Marketing Theory & Practice – Build a foundation in the fundamental principles, concepts and practices of marketing, including understanding customer decision making, the need to segment customers, competition, innovation, pricing to capture value, place and promotion.

International Marketing – Discover the unique aspects of marketing in the international business environment and examine issues around today’s global market environment, cultural influences, market entry issues, segmentation & positioning.

Consumer Behaviour - Examine why individuals behave, think and feel the way they do and what this means for marketing products & services in both the business-to-consumer and business-to-business contexts.

Marketing Strategy & Planning – Learn how to develop marketing strategies and gain a critical understanding of how companies establish profitable & sustainable market positions and develop competitive advantages.

Career prospects

Graduates have gained a range of marketing related posts (eg product manager to market researcher) in organisations varying from multi-national corporations to small and medium-sized enterprises.

Academic qualification equivalents

• A baccalaureate degree from a recognized degree granting institution

English language requirements (one of the below):

• IELTS   :    6.5 overall with a minimum of 6.0 in each skill
• TOEFL :    92 overall with a minimum of 23 in writing and 20 in each of the other skills
• PTE      :    62 overall with a minimum of 59 in each communicative skill

Kings College London Highlights

King's College London The Average Tuition Fees And Other Expenses

UK Visa and Immigration (UKVI) requires students to have a budget of at least £1,265 per month in addition to tuition fees.

• MBA
• Accounting
• Education
• Economics
• Arts and Science
• Biotechnology
• Computer Science & IT
• Environmental Sciences
• Finance
• Science
• Human Resource Management
• Marketing
• Nursing
• Psychology
• Movie,Acting and Photography
• Biology
• Business Administration
• Chemistry
• Journalism
• Health Science
• View all courses