Marketing courses

About Msc Marketing in Glasgow Caledonian University

Transparent, global and technology-driven marketing is on every organisation’s checklist for success and top marketing practitioners need new skills in order to continue to deliver in increasingly competitive environments.

We believe in the importance of becoming responsible decision-makers in business. At Glasgow Caledonian University you’ll further develop your knowledge and experience of the concepts of sustainability, ethical leadership and social responsibility that can bring about positive change in the global world of marketing.

Join GCU’s award-winning Glasgow School for Business and Society and immerse yourself in the latest digital and international marketing trends and become the positive influence that employers have come to expect from graduates of GCU. You will benefit from studying alongside marketeers from different parts of the world with diverse backgrounds and experiences. This opportunity gives you insights into the culture and contexts of marketing in different countries.

What you will study

Digital technologies, and the role they play in marketing, have been growing significantly in recent years. As these developments increase in momentum, the challenge for employers is to embrace new digital technologies that enhance business and professional opportunities. Therefore, the need to compete on a technological and international level is a requirement for every business and marketing graduate.

As a student, you receive affiliate membership of the Chartered Institute of Marketing (CIM) which gives you access to a wide range of professional marketing information, opportunities to network with other CIM marketing practitioners and the additional option of taking a professional qualification and gaining full CIM membership.

Learn from over 30 years of marketing experience and access the most pertinent, industry relevant, marketing techniques that prospective employers value most. Develop new ideas and challenge your industry to make a difference whether on a local, national or global scale. You will:

• Evaluate and critically approach modern marketing theory and practice
• Explore the role of branding, communications, technology and relationship-building in marketing strategy
• Analyse and appreciate both business and digital environments within the contexts of marketing management
• Study realistic marketing situations and problems
• Apply marketing knowledge and understanding to strategic, innovative and creative decision making and implementation

Honours degree (or equivalent) in any subject area.

Academic IELTS score of 6.0 (or equivalent) with no element below 5.5.

Glasgow Caledonian University (GCU)  Highlights

Glasgow Caledonian University (GCU)  Average Tuition Fees And Other Expenses

The table below shows the estimated annual tuition fee at the university that an international student needs to pay. Apart from these there are certain additional costs that are to be covered by the applicant. The fee status will be reviewed as part of the university admissions process based on the information provided by the applicant in their application.

International students are required to provide proof of enough money to cover the living costs for a total of 9 months or for the length of the program (if this is less than 9 months) to UKVI and be able to apply for the General student visa to the UK.

Living expenses in Glasgow are around 1,015 GBP per month while the living expenses in London are 1,265 GBP per month.

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