Luxury Brand Management courses

About MBA Luxury Brand Management in Glasgow Caledonian University

Our MBA Luxury Brand Management builds on GCU London's expertise in the luxury industry. We developed this innovative programme to meet the growing demand for experienced managers who really understand luxury brand management.

Through this programme, you'll master the tools and strategies of the global luxury market, launching your successful career in this fascinating industry. Luxury markets are becoming more competitive, more complex and more polarised; with the relevant, up-to-date industry knowledge you'll acquire in this programme, you'll be ready to meet those challenges head-on.

The curriculum emphasises data analysis to support evidence-based decision-making.

• Develop the analytical skills to examine issues that affect the luxury sector
• Practise creative and critical thinking for innovative solutions
• Examine the challenges of global expansion while maintaining brand exclusivity
• Learn by collaborating with your classmates and thinking like an entrepreneur
• Strengthen your problem-solving capabilities with case studies, business challenges and a live brief project developed in partnership with industry
• Explore responsible leadership and ethical decision-making in the context of the luxury market, considering the common good alongside profitability

In the MBA Luxury Brand Management, you will explore key brand concepts such as authenticity, exclusivity and craftsmanship, balanced with brand access and immediacy. Then you'll develop your understanding of how these issues intersect with digital technology and contemporary culture.

At GCU, you'll join a welcoming and career-focused community of learners, professors and professionals. You'll find personal support as you work hard to achieve the successful career that's right for you.

Legal Aspects of Brand Management

Focuses on and contextualises niche aspects of law so as to be accessible to those without prior legal study of intellectual property law or regulation. It provides foundations for critical, analytical and legally creative thinking while exploring legal issues related to trademarks, domain names, passing off, design rights, patent rights, copyright, and issues relating to advertising standards.

Honours degree  (or equivalent), with two-years’ appropriate management experience if applicant has a non-business degree. Academic IELTS score of 6.0 (or equivalent) with no element below 6.0

Glasgow Caledonian University (GCU)  Highlights

Glasgow Caledonian University (GCU)  Average Tuition Fees And Other Expenses

The table below shows the estimated annual tuition fee at the university that an international student needs to pay. Apart from these there are certain additional costs that are to be covered by the applicant. The fee status will be reviewed as part of the university admissions process based on the information provided by the applicant in their application.

International students are required to provide proof of enough money to cover the living costs for a total of 9 months or for the length of the program (if this is less than 9 months) to UKVI and be able to apply for the General student visa to the UK.

Living expenses in Glasgow are around 1,015 GBP per month while the living expenses in London are 1,265 GBP per month.

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