Marketing courses

About Marketing & Public Relations BA (hons) Degree in Coventry University

This exciting honours degree in Marketing & Public Relations (PR) aims to equip you with the knowledge, competences and skills that are required to be successful in contemporary marketing and public relations industries. Recognised by and containing content from the Chartered Institute of Public Relations (CIPR), you will become a member of this professional association for the duration of your course.

In recent years marketing and PR has gained increasing significance as organisations look to face local, national and international challenges. 

Marketing and PR roles range from identifying customer needs, creating ideas and building and managing a positive brand reputation. This function is required across almost every industry, giving graduates a variety of sectors to work in such as fashion, retail, public sector, professional services, manufacturing and more.

Why CU Coventry

We offer a style of education which is flexible and designed to fit around your life, allowing you to benefit from a modern, forward-thinking higher education institution, reinforced by the quality and reputation of Coventry University. We aim to provide career-focused courses, wherever possible, coupled with placement opportunities to help prepare you for the world of work. We are dedicated to making higher education accessible and enjoyable to everyone, so we keep our fees low and made it a policy to cover one module at a time, allowing you to become a specialist in each topic before moving onto the next.

Course information

This course aims to provide an understanding of best practices in the marketing and PR industry.

Alongside extensive knowledge of significant marketing functions within core business strategies, you will be equipped with skills essential for successful entry into the marketing sector. Within this course, you will have the opportunity to embark on study trips, as well as mandatory marketing training with local employers and industry experts.

Furthermore, you’ll learn to develop creativity with an entrepreneurial flair and successfully combine innovative ideas with strategic thinking.

Career prospects

With an ever-growing demand for marketing professionals in all industries, graduates of a marketing course have an expansive list of career pathways to explore.

Possible career routes include Digital Marketing, Events Management, Account Management and more. With many students CU progressing directly into careers in marketing, PR and sales, this course can lead also to a master’s degree and professional qualifications.

Marketing & Public Relations Higher National Certificate (HNC)

64 UCAS tariff points. All courses require 5 GCSEs at A-C including Maths and English.

Marketing & Public Relations Higher National Diploma (HND)

80 UCAS tariff points. All courses require 5 GCSEs at A-C including Maths and English.

Marketing & Public Relations BA (Hons) Degree

104 UCAS tariff points. All courses require 5 GCSEs at A-C including Maths and English.

All HNC/HND/Degree courses require at least two A2 level or a BTEC equivalent qualification.

CU Coventry welcomes international students from all around the globe. If you are an international student and are interested in applying for a Foundation Year, HNC, HND or Degree course you can do so by completing our online application form.

Once your application form has been processed you will receive the outcome of your application via your given email address.
Please be aware you will need the following information in order to make your application:

• All academic transcripts
• Copies of degree/diploma certificates or work reference if employed
• One academic reference
• Be trained to English language proficiency level IELTS 6.0 (HNC - year 1/HND - year 2) or IELTS 6.5 (Degree/Top Up - year 3).
• Your personal statement
• Copy of your current passport

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