Global Management courses

About Global Marketing Bsc (hons) in Coventry University

This is a bachelor of science course, reflecting its highly practical, evidence-based approach to preparing for a career managing marketing strategy in a globalised context.

This exciting and contemporary course is focused on data and analytics, offering a set of career-ready practical skills which are very much in demand from employers around the world. You’ll become confident at gathering, interpreting and presenting data to support strategic planning and decision-making, using research, statistics and modelling to help you.

Studying here in the heart of the City of London, you’ll cover essential marketing theory before quickly moving on to its application in the global marketplace. You’ll be closely connected to business, with opportunities to do a year’s work placement and/or a term’s internship and to enjoy field trips, guest lectures, and live projects with clients. (subject to availability).* 

*Please note that we are unable to guarantee any placement, internships or field trip opportunities and that any such opportunities referred to on this webpage may be subject to additional costs (e.g. travel, visas and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements

Entry criteria

You can book to take a Coventry University English Language test if you:

• Hold a conditional offer for study at Coventry University, Coventry University London Campus, or Coventry University College from the International Office;
• Hold a valid IELTS certificate with a minimum component of 5.0 for entry onto an undergraduate course, or a minimum component of 5.5 overall for entry onto a postgraduate course. An IELTS certificate is valid for 2 years from the test date;
• Have NOT recently taken the Coventry University English Language test;
• Have NOT recently undertaken a pre-sessional English course at Coventry University.

About the test

Similar to IELTS, the test assesses all 4 components: Listening, Reading, Writing and Speaking. It will take up to 4 hours to complete:

• Listening (20 mins) - you will be given three recordings to listen to. You must then answer questions related to these recordings.
• Reading  (60 mins) - you will be given three pieces of text to read. You must then answer questions relating to each text.
• Writing (60 mins) - you will be given two essay titles for which you will need to write an essay on the subject area.
• Speaking (10 mins) - you will have a short interview with the examiner where you will be asked questions on a variety of subjects.

Each test is timed and conducted in exam conditions.

Documents required

You will need to bring the following documents to the test:

• Proof of your identity (passport or national identity card) at registration. You must bring the same identity document on the test day as the one recorded on your Online booking Form. If you do not do this you will not be allowed to take the test and you will not be eligible for a refund or transfer.

• A photocopy of your ID (passport or national identity card)

• Your original, valid IELTS certificate

• A copy of your IELTS certificate

• Your conditional offer letter from Coventry University

Results

You will be contacted with the results of your test within 2 weeks. We will tell you if you have met the entry criteria or not. We will not provide a breakdown of your results. Results are not transferable to any other Institution; they are only valid for study at Coventry University, Coventry University London Campus and Coventry University College.

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