Sports Management courses

About Sport Broadcast (with Internship Opportunities)* Masters in Cardiff Metropolitan University

Course Overview

Want to work in the Sports Broadcast Industry? Then this is the course for you.

A master's degree with a practical focus, designed and delivered by sports broadcast industry professionals to create practitioners of Sport Broadcast and prepare them to be industry ready for employment in sport broadcast journalism and across the sport media industry. The master's degree course has been written in collaboration with sport broadcast journalists from the BBC, ITV, Sky Sports and the Broadcast Journalism Training Council who will make their final accreditation visit in 2019.  We teach traditional broadcast journalism for the digital, new media age.

Students will develop and master a wide spectrum of broadcast journalism production skills, learn to self-shoot and edit, record and produce audio, create digital content while sharpening their journalistic instinct, news values and editorial judgment. They will critically examine the reciprocal relationship between socio-political issues, modern media coverage and professional sport. Students will also study elements of media law, and analyse how ethics, a sense of fairness, impartiality, accuracy and a robust knowledge of regulations and rights play a crucial part in operating within the modern fast-changing sport broadcasting landscape.

The inclusion of a significant work placement module (60 credits) in this sports journalism degree offers the opportunity to work in our internal broadcast unit across the academic year creating video and audio content for Cardiff Met Sport TV, producing our weekly Radio Cardiff sports show, making podcasts, holding press conferences and livestreaming university sports matches while this module also provides a second placement opportunity with one of our external broadcast partners. We have placement opportunities with all the major broadcasters in Wales and further afield for students who are prepared to travel; these include a number of Welsh medium placement opportunities. Throughout this programme, students will gain practical, real-world experience of various broadcast roles; presenter, reporter, producer, director, videographer, camera operator, floor manager, video editor, social media producer, commentator and all-round broadcast journalist. Students will learn to research, network and build contacts, elevating their sports reporting and writing skills to the next level and master the art of story-telling and content creation in the fast-changing digital age through social media platforms, blogging, vlogging, livestreams and podcasts. Students this year have enjoyed placements with BBC, ITV, Sky Sports, DAZN, Perform, Orchard Media, BT Sport, Whisper Films, Sunset & Vine, World Rugby, WRU, Made In Cardiff, S4C, Glamorgan Cricket, Swansea City, Cardiff Devils, Sport Wales and many other local and national broadcasters, production companies, sports organisations and governing bodies. Our alumni are now working in full time positions with Sky Sports, BBC Sport, S4C Sport, Livewire Sports and in the Premier League.

Guest speakers have included several award winning presenters, reporters, journalists, producers, directors, camera operators, editors and lighting experts: Eddie Butler (BBC commentator), Frances Donovan (Premier League TV presenter), Ross Harries & Sean Holley (from BBC ScrumV) Carolyn Hitt (Wales Online & BBC), Dylan Ebenezer (S4C/ Sgorio presenter), Nick Hartley (ITV/ITN reporter) and Alan Wilkins (ESPN & Eurosport presenter).

Course Content

Proposed modules on the programme include: 80 taught credits, a 60 credit professional broadcasting placement module and a 40 credit production dissertation. Proposed titles of the modules are: 

Television Broadcasting (20 credits)
Radio and Digital Broadcasting (20 credits)
Research Skills in Journalism (20 credits)
Ethics, Media Law and Landscape (20 credits) 
Professional Broadcasting Placement (60 credits) 
Production Dissertation (40 credits) 

There are no option modules for the programme.

If you choose to undertake your dissertation module through the medium of Welsh, you could be eligible for a Scholarship. 

Employability & Careers

A 60 credit work placement is designed to ensure that graduates of the programme have had significant “real world experience” and engagement with the industry that will make them uniquely prepared for work in the Sport Broadcast Industry. With its focus on skill acquisition together with academic reflection on the socio-political implications of Sport, graduates from this programme will be able to meet the needs of a rapidly developing Sport Broadcast industry.

Academic qualification equivalents

• Postsecondary diploma or a degree or 2–3 year diploma (media-related is desired)

English language requirements (one of the below):

• IELTS      :      6.0 overall* with no sub score lower than 5.5
• PTE         :      Overall - 52, Reading - 51, Speaking - 51,Listening - 51,Writing - 51

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