Digital Marketing courses

About Digital Marketing Management - BA (hons) Degree in Cardiff Metropolitan University

Course Overview

The BA (Hons) Digital Marketing Management degree at Cardiff Met has been developed in conjunction with the Institute of Direct and Digital Marketing (IDM) syllabuses and the needs of the digital industry.  Digital marketing channels have revolutionised the manner in which all businesses - whether domestic or global, large or small independent enterprises - operate and market their business activities. An ever increasing number of organisations are embracing digital marketing platforms in order to enhance and support their core marketing communications objectives. As such digital marketing management  has evolved from a peripheral element of organisational marketing to a pivotal 'must do' activity. Employers from all sectors of business are seeking out graduates with digital marketing skills in an endeavour to facilitate this knowledge base within their organisations. You will learn a wide range of key digital marketing tools and  techniques including Digital Analytics, Search Marketing: Content and SEO & PPC and Mobile and Social Marketing.

Becoming a 'Met Marketer' will enable you to gain the academic knowledge and practical skills needed to gain employment in the marketing industry and has a great reputation for its vocational orientation. Upon graduating you will have a wide base of digital, marketing and management knowledge in what marketers say will be the most important knowledge capabilities in five years: Digital Marketing, Branding, Marketing communications, Global and International Marketing, PR and Corporate Reputation. The BA (Hons) Digital Marketing Management degree will also enable you to use this knowledge to create a joined-up digital marketing plan.

Employability & Careers

During this course you will develop the key skills and understanding required for business with specialism in marketing management central to all business functions. On successful completion of the course you will have the skills to gain a position in: 

• Digital Marketing 
• Mobile Marketing 
• SEO Account Management 
• Web Analytics 
• Search and Social Media 
• Web Content Management 
• Digital Creative Development 
• Marketing Communications

Academic qualification equivalents

• Secondary School Diploma or equivalent, include one English, Grade 12 (ENG4C or ENG4U), minimum 60%

English language requirements (one of the below):

• IELTS      :      6.0 overall* with no sub score lower than 5.5
• PTE         :      Overall - 52, Reading - 51, Speaking - 51,Listening - 51,Writing - 51

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