Marketing courses

About Applied Marketing Science Msc/pgdip/pgcert in Bangor University

The modern day marketing environment is changing and as a result, so are the skills marketers need to succeed. Marketing has become a truly interdisciplinary subject and in order to succeed marketers now need an understanding of topics as diverse as strategy, psychology, media, design, computer programming, statistics and even product design. Every time a consumer clicks on a website or uses a loyalty card retailers generate data. Yet this data will be meaningless unless marketers understand both statistics and programming to help them find the hidden meaning. Or maybe, a marketer has an amazing idea to redesign their product’s packaging. However, in order for the design to work, they’ll need a good understanding of Consumer Psychology to predict how consumers will interact with it along with skills in photoshop and prototyping to turn their vision into a reality.

While the marketing environment has changed, the way we train marketers hasn’t. Most marketing degrees are taught by business schools and focus mainly on strategy. However, this course is one of the first truly inter-disciplinary marketing courses, where you’ll have the option to study modules from Psychology, Business, Product Design, Media and Engineering; ensuring you have the practical skills you’ll need for the modern market place.   

Giving you the skills you need for the workplace

For far too long, university courses have concentrated on developing the next generation of academics; training students with the skills they need to complete a PhD. A noble endeavour, but not very useful if you want to become a marketer and work in industry. Consequently, this course emphasises the practical skills that companies expect their marketers to have.  When designing the modules for this course, we analysed over 50 different job specifications for junior and intermediate marketing roles, looking to see what essential and desirable skills companies look for. 

Working with real companies

Understanding theory is one thing, but putting it into practice can be quite another. It doesn’t matter how many textbooks or journal articles you read, sometimes things don’t quite to plan. That’s why we believe that it’s important that students have the opportunity to put their skills and knowledge into practice by working for real companies and clients.   As part of this programme all students will complete at least one consultancy project, working with a real client, with the option of more.

In the Applied Consumer Psychology module, all students act as a consultant Consumer Psychologist, tackling a research brief set by a genuine commercial client. In previous years, students have worked on projects for companies including: Tesco, Unilever, and Cadburys, and have explored topics as diverse as: testing and developing new product packaging, designing new store layouts, and redesigning brands’ websites. However, unlike traditional market research, these projects seek to explore the psychology that drives consumer behaviour. In addition to using more typical questionnaires, focus-groups or interviews, students are given the opportunity to collect data using a range of different data-collection techniques including eye-tracking, facial tracking and computer- or web-based experiments.

Hands on experience

Although the course will feature lectures, we believe that the best way to learn is by doing. As well as completing a compulsory consultancy module you’ll also have the choice to complete a number of applied modules which feature extensive practical sessions and clear links with industry. In previous years we’ve sent our students to Queretaro, Mexico to work alongside architects, town planners, social scientists and engineers to help the local authority rejuvenate the town centre. Our students have also redesigned the product packaging for one of the UKs leading cat litter brands and developed behaviour change interventions for the NHS. 

As well as weekly lectures students will have weekly seminars and workshops where your skills will be mentored and developed.  Depending on your module choices this could include working in the Graphics Computer Laboratory where we’ll work on developing your graphic skills. Or if you choose to study the MEng project you’ll have access to the Fab lab where you’ll be able to turn your ideas for new product packaging ideas into a physical reality.

Academic qualification equivalents

• Bachelor degree minimum 2nd Class division or equivalent.

English language requirements (one of the below):

• IELTS: Academic 6.0 or 6.5 This must include a minimum of 5.5 in Listening, Speaking, Reading and Writing.
• PTE: 56 (51) - 62(58).

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Fee for the available programs varies for different courses as per their level and type. Tuition fee for some of the popular courses has been compiled as follows:

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Cost of living

International students are highly advised to have an idea of the expenses required to survive in a foreign land. While it is difficult to reveal an exact amount required, a rough estimated amount required for accommodation, travel and stay for aspirants looking to study in the UK is around 900 to 1100 GBP, per month for a single student living in Bangor. 

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