Marketing courses

About Marketing in Aberystwyth University

Aberystwyth University's BSc in Marketing is an exciting and dynamic course that combines elements of  marketing & consumer behaviour, digital marketing, strategic marketing, planning, psychology, management and human resources. Taught by accredited and renowned marketing experts, over the course of the degree you will develop a firm knowledge of external influences on the marketing world and the rapidly changing use of information technology and digital media for marketing purposes. Aberystwyth University is an accredited Chartered Institute of Marketing (CIM) Graduate Gateway Centre, which means that you can study towards a professional CIM qualification while studying for a degree, or gain exemptions for certain CIM modules in the future.

Why study Marketing at Aberystwyth?

• Our programmes are accredited by the Chartered Institute of Marketing (CIM).
• On successful completion you can apply for exemption from 50% of the CIM Professional Diplomas.
• Our degree equips you with the multidisciplinary understanding of marketing which employers increasingly demand.
• Taught by experts who are leading in the Marketing sector and research.
• We have arrangements with many partner universities overseas to deliver short academic programmes (2 weeks) to small groups of management and business students (on a self-funding basis), to enable you to experience the impact of the cultural environment when conducting business abroad. We currently have partner universities in India, China, Russia, Japan, the United Arab Emirates and Brazil and our portfolio of countries is rapidly expanding.

Career prospects: From Campus to Career

Many of our graduates have explored a career in:

• Marketing Executive;
• Market Researcher;
• Advertising Copywriter;
• Advertising Account Planner;
• Media Planner;
• Media Buyer;
• Public Relations Officer.

What skills will I obtain from this degree? 

Studying our degree in Marketing will equip you with the following skills:

• Improved numeracy skills and the ability to research, interpret and use statistics;
• Deep understanding of the causes and effects of economic and other external changes;
• The ability to communicate clearly in a written and spoken form;
• Effective problem solving;
• Analytical and creative thinking skills;
• Decision-making;
• The ability to work independently and as part of a team;
• Time-Management and organisational skills;
• Self-motivation and self-reliance.

Academic qualification equivalents:

• We generally accept minimum 75% in year XII Std. of the Centeral Board of Secondary Education and the Council for the Indian School Certificate Examination, in addition to the state boards of education in India.

English language requirements (one of the below):

• IELTS          :         6.0 with minimum 5.5 in each component
• TOEFL         :         88 with minimum component scores: Reading 18, Listening 17, Speaking 20, Writing 17. 
• PTE             :          55 with minimum scores of 51 in each component 

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