Marketing courses

About Bachelor Of Business Hons (marketing) in Waterford Institute of Technology

What is the Marketing stream on the BBS (Hons) programme?

The Bachelor of Business (Hons) Marketing stream prepares students for employment in marketing in the digital age. The modules are designed to develop the knowledge and skills required in a marketing professional. The programme includes lab work, seminars, case studies and live projects that are designed to provide the competencies required to be a successful marketer. It also uses an innovative blend of real-world situations and problems to assist participants in exploring the opportunities of the digital environment.

Graduates of this degree will be very well-positioned to pursue a career in many marketing related areas such as:

• Advertising
• Brand Management and digital branding
• Digital Marketing (website design/ social media/online promotions/email marketing)
• Marketing Research
• Sports Sponsorship
• Sales Management
• Customer Relationship Management
• Marketing Communications and Public Relations
• International Marketing Management
• Teaching

Bachelor of Business (Hons) Marketing Stream Career Opportunities

Graduates from this Programme have gone on to pursue a wide variety of careers, including careers in marketing, human resource management, accounting, consulting and banking and finance.  A graduate of this degree will be suitable to take up a position at a junior/middle management level in many types of business organisations ranging from small family businesses to multi-national corporations.  Graduates of the Marketing stream will be very well-positioned to pursue a career in areas such as:

• Advertising
• Brand Management and digital branding
• Digital Marketing (website design/ social media/online promotions/email marketing)
• Marketing Research
• Sports Sponsorship
• Sales Management
• Customer Relationship Management
• Marketing Communications and Public Relations
• International Marketing Management
• Teaching

Bachelor of Business (Hons) Scholarships & Awards

The Bachelor of Business (Hons) has a number of competitive awards and scholarships available to students including:

• John Hume Scholarship (awarded by the combined Waterford Credit Unions)
• Granville Hotel marketing student of the year award
• Annual Dean's list excellence awards

Bachelor of Business (Hons) Professional Body Exemptions

Graduates with a Bachelor of Business (Hons) award are also entitled to exemptions from many of the leading professional accountancy and management bodies including:

• MII (The Marketing Institute of Ireland)

Academic qualification equivalents

• Completion of All India or State Board HSC (XII): 60% or higher in relevant subjects.

English language requirements (one of the below):

Engineering, Health Sciences & Science

• IELTS: 5.5 IELTS(minimum of 5 IELTS in each component)
• TOEFL: iBT 70 (min score of 15 in each  component) CBT 196 (min score of 15 in each component)
• PTE: 51 (minimum 46 in each component)

Business, Education & Humanities

• IELTS: 6.0 IELTS (minimum of 5 IELTS in each component)
• TOEFL: iBT 80 (min score of 15 in each component) CBT 213 (min score of 15 in each component)
• PTE: 55 (minimum 46 in each component)

Waterford Institute of Technology Highlights

Waterford Institute of Technology Cost of Attendance

The international students have to pay the following expenses while studying at the institute.

Fees

Note: The international tuition fee will be refunded in full, in case the students don’t get their visa but the students need to show documentary evidence of the refusal to the international office.

Cost of Accommodation

The residences fee at WIT is mentioned beneath:

These apartments are based on the Main Campus and give easy access to all WIT services and facilities to the students. The students need to deposit Euro 300 for booking room which is refundable towards the end of the license period.

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