Marketing courses

About BA (hons) In Marketing & Digital Media in Waterford Institute of Technology

What is marketing and digital media?

Marketing is responsible for customer relationships and communicating with customers. Marketing involves researching customer needs, communicating customer insight into new products and services, and promoting, branding and advertising the organisation to its customers and wider public. Marketing’s interaction with a business’ customers and public has shifted into the digital media space where business communicate directly to customers using, for example, mobile phones, websites, social media, email. Marketing and digital media encompasses all platforms that connect organisations to customers and, in turn, translate customer information via marketing analytics into new knowledge for the business to help it further meet customers’ needs.

What is the BA (Hons) in Marketing & Digital Media?

The BA (Hons) in Marketing & Digital Media is a four year degree course, which prepares students for employment in marketing in the digital age. The first two semesters consist of general marketing and business subjects and then students study the specific marketing, advertising & media subjects from semesters 3-8.

Graduates from the BA (Hons) in Marketing & Digital Media may find employment in fields such as:

• Advertising

• Online Media (Managing company website/ social media/online promotions)

• Marketing Research

• Brand Management

• Sports Sponsorship

• Sales & Purchasing

• Public Relations

Academic qualification equivalents

• Completion of All India or State Board HSC (XII): 60% or higher in relevant subjects.

English language requirements (one of the below):

Engineering, Health Sciences & Science

• IELTS: 5.5 IELTS(minimum of 5 IELTS in each component)
• TOEFL: iBT 70 (min score of 15 in each  component) CBT 196 (min score of 15 in each component)
• PTE: 51 (minimum 46 in each component)

Business, Education & Humanities

• IELTS: 6.0 IELTS (minimum of 5 IELTS in each component)
• TOEFL: iBT 80 (min score of 15 in each component) CBT 213 (min score of 15 in each component)
• PTE: 55 (minimum 46 in each component)

Waterford Institute of Technology Highlights

Waterford Institute of Technology Cost of Attendance

The international students have to pay the following expenses while studying at the institute.

Fees

Note: The international tuition fee will be refunded in full, in case the students don’t get their visa but the students need to show documentary evidence of the refusal to the international office.

Cost of Accommodation

The residences fee at WIT is mentioned beneath:

These apartments are based on the Main Campus and give easy access to all WIT services and facilities to the students. The students need to deposit Euro 300 for booking room which is refundable towards the end of the license period.

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