Marketing courses

About Bbs Marketing (mkt) in National University of Ireland, Maynooth

Description

Marketing is both profoundly local, selling to one customer, and global, selling to international markets. Our faculty are a blend of international and local industry experts who bring profound insights into the practicality and complexity of marketing.

Marketing students at Maynooth benefit from unmatched flexibility and choice. This degree offers you the opportunity to undertake specialist options in the subjects you enjoy so you can specialise your degree based on your own strengths and interests. You will also gain insights into Business as a whole, taking key modules in Management to complement your Marketing studies.

Additionally, you can avail of the opportunity to take a work placement in a multi-national or Irish firm for a year (subject to availability), an opportunity which provides you with practical business work experience that can enhance your employability following graduation, or complete a study year abroad, gaining insights into another culture.

• If you want to develop core marketing skills and a thorough understanding of how the marketing function fits into a wider organisational context, then this is the degree for you.
• You will learn how to work with a wide range of existing and emerging marketing tools and channels, including digital media, search engine optimisation, social networking, and experiential marketing.
• This degree also helps you understand where, when, and how to spend your marketing budget to greatest effect; how to plan market research, develop strategic marketing plans, and create persuasive communications, while considering the needs of a multicultural, international business environment; and how marketing fits into the operations and strategy of a firm as a whole.

Course Structure

1st year

• Core marketing topics including Consumer Behaviour and Consumer Research and Marketing.
• In addition, you study other Business modules, including Introduction to Managing Innovation

2nd year

• Master the management functions of Marketing through modules such as Brand Management, Marketing Management, Digital Marketing, and International Business.
• Optional 10 credit Electives

Final year

• Some students may choose to complete a work placement or study abroad year between 2nd and final year and graduate after the 4th year
• A more strategic approach to the marketing function through your study of modules such as International Marketing, Social Media, Contemporary Issues in Marketing, Business Analytics, and Strategic Management

Course Duration: 3 years (BBS) or 4 years (BBA)

Career Options

• Business graduates are consistently among the most employable in the Irish education system. Marketing graduates have a wide variety of career choices open to them. They can work for specialist marketing organisations or, indeed, work in any sector or industry as a marketing executive.
• As you study marketing, you will gain knowledge and skills that can help you in any business-related career because you will understand the importance of the view of the final customer. As a marketer, you will see products and services from their inception right through to their use by the final consumer and have input every step of the way. Marketing is also international in nature and you never know where in the world it will take you!
• The School of Business also offers a range of postgraduate programmes for Marketing graduates.

Academic qualification equivalents

• Minimum 75% in the Higher Secondary School Certificate- Standard 12 awarded through the Central Board of Secondary Education (CBSE) or the India Council for School Examinations (ICSE), or any equivalent Standard 12 All India Secondary School Certificate

English language requirements (one of the below):

• IELTS      :    6.5 over all components and a minimum of 6.00 in each band.
• TOEFL    :    92
• PTE         :    59

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