Digital Marketing courses

About Master Of Science - Digital Marketing in Limerick Institute of Technology

What is the programme about?

This highly practical, one-year programme is built on a multidisciplinary foundation, with a focus on data analytics, social media management and strategic marketing. The programme uses real-life companies, online delivery and cutting-edge technology to make the content more relevant and accessible for all types of learners. There are no exams in this programme, only practical project work is used to assess students. Class size is kept low to provide students one-to-one contact with supervisors and lecturers. On this Masters you will:

• Work with real companies to create actionable digital marketing campaigns
• Analyze and interpret big data and industry data sets
• Achieve industry recognized accreditations alongside your MSc such as: Google Analytics qualifications, Google Search Marketing exams, Facebook Blueprint, Shopify Badge awards
• Create social media strategies including PPC (Pay Per Click) campaigns and SEO (Search Engine Optimization) audits
• Conduct GDPR audits
• Evaluate website and mobile app technical design specifications from a strategic perspective
• Write and execute online PR campaigns and events
• Learn to interpret data across a variety of web analytics platforms
• Learn online for 6 hours a week to provide for more flexible learning options

Jobs Include

With a predicted 150,000 new digital jobs in Ireland alone and an internet global economy worth €21.1bn by 2020, the career implications for Irish graduates in the Digital Marketing space are significant.

This programme would be of benefit to anyone interested in an executive level career in the following growth areas:
 

• Digital Marketing Manager
• Web Analytics Specialist
• SEO Specialist
• PPC Specialist
• Search Marketing Manager
• Content Marketing Manager
• Social Media Specialist
• Digital Insights Manager
• Digital Content Specialist
• Social Media Regulator
• Online Privacy Specialist

Closing Date

The programme commences in September each year subject to sufficient demand. Places will be offered throughout the academic year on receipt of an application form, so please apply as early as possible. Final closing date for applications, should places still be available, is mid-September in the year the candidate wishes to commence the programme.

Entry Requirement

1. A minimum 2.2 honours bachelor degree (Level 8) in a Business discipline

Or

2. A minimum 2.2 honours bachelor degree (Level 8) in a non-Business or Arts discipline with considerable business and marketing experience, evidenced by an RPL portfolio of prior experience and learning

Or

3. Equivalent Qualifications. Applicants with equivalent qualifications on the European and International frameworks will also be considered. International students must evidence a proficiency in English language for example IELTS 6.0 An interview may form part of the selection process. ​

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