Digital Marketing courses

About Certificate In Digital Marketing in Dublin Business School

Marketing, and in particular digital media marketing, is an exciting and rapidly developing field of study that offers excellent employment prospects and exciting careers.  The Certificate in Digital Marketing aims to provide students with knowledge of the fundamental theories, concepts and methods of digital marketing and in doing so enable the student to appreciate how digital marketing is part of modern day business strategy. This programme will equip students with the skills to use digital media tools to plan and manage a digital marketing campaign.

Graduates of the programme will have a well-grounded knowledge of digital marketing that can be demonstrated and put into action in the workplace.

Structure

The Certificate in Digital Marketing is a Level 7 Special Purpose Award in one stage, accumulating 40 ECTS. 
 
The programme is a mix of theory and practice, conducted in the classroom. There are four mandatory modules.

Skills gained

The Certificate in Digital Marketing programme has been designed to provide the student with a range of practical skills that complement theoretical knowledge studied.

The curriculum also aims to provide students with the knowledge and technical skills necessary to operate effectively and gain future employment within the digital marketing industry.

Strong emphasis is placed on the acquisition of interpersonal skills necessary to deal effectively with customers and colleagues.

Leaving Certificate

Under the new Common Points Scale for Leaving Certificate 2019 applicants must obtain a minimum of 5O6/H7, including a language. Some degree programmes will also require a minimum of O6/H7 in Maths. Please see individual course entry requirements for further details.

Using the old pre 2017 grading scheme, applicants must have obtained a minimum of Grade D3 in five ordinary level subjects, including a language. The Maths requirement for some degree programmes is a minimum of a D3 grade.  Individual course details will outline specific entry requirements. Please ensure to check the exact details for the course of your choice.

A-Levels

Applicants must obtain four GCSE passes at grade C to include Maths and English plus one pass at A –level. 

FETAC Applicants

Minimum entry requirements for graduates of FETAC Level 5 awards is a full FETAC award. A full FETAC award normally contains 8 modules. A record of achievement does not meet these minimum entry standards. Further details can be obtained from the Admissions Office.
 

Mature Applicants

If you are over 23 years of age on the 1st of January on the year of admission and do not meet the minimum entry requirements, you may apply as a Mature Student. Mature students should apply directly to the Admissions Office at Dublin Business School. Mature students are assessed on the basis of age, work experience, general education standard, motivation and commitment to the programme for which they are applying. Please forward documentation such as any relevant transcripts, a CV or any other related documentation to the Admissions Office. Proof of age such as a copy of driver’s licence or passport must also be submitted.

English Language Requirement

For EU or Non EU applicants whose first language is not English an additional requirement is to have achieved a minimum IELTS score of 5.5 or equivalent to qualify for admission to Higher Certificates (Level 6 programmes).

Points Calculation

Selection of CAO applicants will be made on the basis of points. Your points will be calculated by adding together the points scored in the best of six subjects in a single sitting of the Leaving Certificate. The results of two sittings at Leaving Certificate (or equivalent examination) can be combined for the purposes of meeting the subject requirements for minimum entry.

Deferrals

If an applicant is offered a place on a course through the CAO, it is possible to defer entry for one year but only in accordance with the procedure outlined in the CAO Handbook.

Disabilities

Dublin Business School welcomes applications from students with disabilities. We make every effort to provide facilities, where possible. It is advisable that students contact the college well in advance of application outlining any particular facility or support, which they may need in the course of their studies.

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