Event Management courses

About Sport & Event Management Bachelor Of Science in University of Applied Sciences Europe (UE Berlin)

Few industries inspire as many people as the sports and events sector. With the soccer World Cup and music festivals now celebrated as major events, and sports clubs such as Real Madrid developing into large corporations, sports and events businesses are not only becoming more exciting but also increasingly lucrative. A degree in Sport & Event Management from the University of Applied Sciences Europe will enable you to play an active role in shaping this vibrant industry.

On this bachelor programme at the University of Applied Sciences Europe, you will develop management and leadership skills in sports and events management, business administration, economics, and basic law. Our distinguished lecturers are from both academic and professional backgrounds. You will even have the opportunity to actively shape your studies and career path. Depending on your personal career goals, you can select your own specialisations and choose from a range of interdisciplinary subjects.

The programme: courses, internships, and semester abroad

As a student on the Sport & Event Management programme, you will learn how to manage professional events: from conception and planning to implementation and evaluation. You will gain an understanding of event processes and formats in both recreational and professional sports. You will also acquire a comprehensive understanding of business administration in order to prepare you for the demands of the business world.

You will continuously expand your knowledge through practical projects. In addition, you have the opportunity to specialise in Soccer Management at an early stage. During your semester abroad, you will study at a prestigious partner university and have the chance to add an international perspective to your professional profile.

Since virtual concepts are becoming more important in many industries, the latest virtual possibilities in the study programme allow Virtual Reality projects to be designed and implemented for sport events and other events.

The following optional modules are offered as part of the Sport & Event Management programme:

• Marketing
• Controlling
• Customer Relationship Management
• Finance
• Public Relations
• Entrepreneurship
• Soccer Marketing
• Digital Business
• International Management
• Corporate Management
• Automotive Management

Your career options with a degree in Sport & Event Management

With a degree in Sport & Event Management, you will have the expertise required to manage events of all sizes: from conception to realisation. These are valuable competencies in almost any sector. Thanks to your diverse practical experience gained throughout your studies, you will have had the opportunity to interact with decision-makers from businesses and professional sports organisations from an early stage.

Typical areas of work for Sport & Event Management graduates include:

• Sports marketing and communications
• Events marketing
• Sponsorship and PR
• Roles in marketing and events departments of companies
• Roles in sporting goods companies, sports clubs, or associations
• Management for commercial sports providers
• Trade fairs and congresses
• City marketing

Academic qualification equivalents

• Copy of your last school certificate with a transcript of records for each subject 

English language requirements (one of the below):

• IELTS        :      5.5

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