Cooperation and Development courses

About Bachelor's Degree In Journalism & Corporate Communication (ba) in University of Applied Sciences Europe (UE Berlin)

Sending messages to form opinions is the most important and central task of journalism. Influencers, bloggers or YouTube moderators - the media market is becoming more and more different and in addition to the profession of journalist, more and more new players are competing for public attention. This is precisely why profound training for aspiring journalists is becoming increasingly important. Because journalism is not just talent and craft, journalism is also a mindset, a duty of care and a social responsibility.

Professional journalistic work as an editor not only requires the ability to tell stories in an exciting way , but also in- depth expertise , high demands on yourself and thus the greatest possible objectivity of your own reporting.

What is special about studying at the University of Applied Sciences Europe

As a state-accredited , private university , we guarantee even in journalism studies small seminar groups and individual attention by our teachers - we are among the top 10 universities in Germany in the field of business administration in the quality of teaching and the world leader in international scope : Meanwhile welcome we have over 100 different nations with us at the university.

In addition, our renowned lecturers come directly from business and have gained relevant professional experience in management positions in PR and journalism. The seminar character of our lessons means that direct and personal communication with the teachers is a matter of course. In the basic course, a change between the locations and in individual cases also in related Bachelor courses is possible.

Contents of the course

The classic craft of journalism include the writing articles and press releases that conducting interviews , the work ahead of and behind the camera , the creation of radio and TV reports , research (including social media), knowledge of journalistic forms of representation that Ability to identify sources as well as online and  investigative journalism .

With the help of various tools and programs that are used in modern media communication, the students learn disciplines in editing and audio software, in digital media design and search engine optimization (SEO).

Since virtual concepts are becoming more important in many industries, the latest virtual options in the Virtual Reality study program allow projects to be designed and implemented for journalistic content.

Make a career with journalism and PR

The professional perspectives are wide, since the journalism training with the Bachelor's degree graduates are qualified for numerous activities in the field of journalism or public relations:

• Reporter (text, image, audio and moving image)
• Editor (text, image, audio and moving image)
• Press officer
• Social media editor
• Social media influencer
• Social media manager
• Content marketing editor 
• Content producer
• Social media producer
• Community manager
• News moderator
• Moderator
• Head of Services
• Head of department
• PR manager
• Head of a corporate communications consultant

Regardless of whether it is music journalism , cultural journalism , science journalism or sports journalism - the bachelor’s course enables our graduates to easily enter the desired professional field.

Academic qualification equivalents

• Copy of your last school certificate with a transcript of records for each subject 

English language requirements (one of the below):

• IELTS        :      5.5

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